Brand Activation Group Assistant

6 days ago

Pasay, National Capital Region, Philippines Fly Ace Corporation Full time ₱1,440,000 - ₱1,800,000 per year

Job Summary

The Brand Activation Assistant is responsible for implementing strategic and impactful activations programs that will delivery key business objectives (sales share, brand awareness and increase usage) of relevant brands.

Duties and Responsibilities

Planning

  • Collaborates with brand team with strategic activation ideas based on brand's objective
  • Creates activation/project briefs, aligned with brand objective, which serve as blueprints that will guide third-party agencies, suppliers, and other FAC departments in the implementation of activations, in collaboration with BAG Manager
  • Leads agency briefing, evaluation of agencies' presentations
  • Provides final recommendations based on agency pitches
  • Leads in cost and budget management
  • Processes internal requirements
  • Recommends proposals on sponsorships and other promotional activities

Execution/Implementation

  • Provides directions and closely monitors Third Party Agencies to ensure activation details are executed flawlessly and on time (regular project meetings and pre-prod meeting)
  • Monitors ingress/egress, delivery of stocks, and manpower requirement in the activation premises
  • Obtains real-time consumer insights about the brand and their experience during the activity (verbatim)
  • Represents the company in meetings that entails activation requirements

Evaluation

  • Creates and reviews all Post-Activity Reports (PAR) of all the on-ground activities of all FAC brands
  • Facilitates post-mortem activity meeting with the TPAs to capture learnings and experiences during the activation
  • Provides recommendation to the brand in order to understand if implemented activity delivered on the objective and is worth pursuing/replicating in the future
  • Monitors compilation of all below-the-line related activities of FAC brands (ie. Completion reports and files)

Administration

  • Assists BAG Manager in regular evaluation all existing TPAs and reviews all new additions to FAC's roster of agencies in coordination with Procurement
  • Assists BAG Manager in overseeing FAC assets (ie. Marketing Kitchen, marketing collaterals in various locations) in coordination with warehouse personnel and Marketing Admin Assistant; Monitors usage, in and out of materials, and sanitation of the Marketing Kitchen. Provides quarterly reports on disposition plans and current inventory of all marketing collaterals for management's visibility
  • Implements quarterly monitoring of planned vs actual marketing activities for total FAC categories.

Minimum Qualifications

  • Must be college degree holder
  • Preferably with at least one (1) year experience in events management gained from Brand Activation Company servicing FMCG companies, OR from a Brand Activation team of any industry
  • Strong communication and negotiation skills
  • Strong problem solving skills
  • Collaborates well with others
  • Ability to multi-task and prioritize; must have keen eye for detail

Job Types: Full-time, Permanent

Pay: Php20, Php25,000.00 per month

Work Location: In person

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