Media Lead

5 hours ago

Bonifacio Global Metro Manila, Philippines AIRR Labs Inc. Full time ₱1,500,000 - ₱3,000,000 per year

The Media Lead is responsible for overseeing teams of media planners and performance marketing, working with clients and internal brands on digital media plan, developing new digital media advertising formats, setting up, implementing and managing the overall digital media strategy.

Responsibilities:

  • Oversee strong performance marketing strategy & execution plan
  • Review and approve budgets and campaigns across all digital channels to drive strong return on investment and ensure that budgets are being maximized.
  • Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identify and tests new channels to continue to meet or exceed established critical metrics
  • Motivate performance marketing team by providing guidance and recommendation to achieve goals
  • Provide critical oversight of performance KPIs and client performance updates
  • Manage the relationship with key partners across the digital landscape – driving innovation in marketing technology capabilities
  • Build a pipeline of strategic business opportunities by building a network and creating business plans for new distribution or other media revenue opportunities.
  • Work with various cross functional partners including ecommerce business leadership, marketing, and creative teams to align objectives and develop campaigns
  • Ensure that media operations are seamless and efficient across different internal stakeholders (finance, commercial, Business Intelligence team).

Requirements:

  • Bachelor's degree
  • 7+ years managing projects and teams in an advertising or digital media agency or a combination of agency/client-side experience
  • ECommerce experience is preferred
  • Experience with Digital Ad buying and media planning (Meta, CPAS, onsite solutions)
  • Reporting and Analytics
  • Excellent presentation skills
  • Mastery of Excel
  • Strong business acumen and entrepreneurial mindset
  • Leadership skills
  • Ability to make business decisions based on data
  • Knowledge in SQL and Power Query

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