Public Relations Manager

1 week ago

Bonifacio Global Metro Manila, Philippines Millennial Zeal Technology Corporation Full time ₱1,500,000 - ₱3,000,000 per year

Role Overview

  • Create and own the integrated PR strategy across publicity, media relations, influencer, and content creator programs that shifts brand perception, earns quality coverage, and builds preference for OPPO Philippines.
  • Lead OPPO Philippines' public relations to build preference, protect reputation, and shift perception through proof-led storytelling.
  • Own strategy, Media Relations, Influencer and Content Creator Relations, execution, and measurement across earned media, creators, and issues management.
  • Manage the PR agency and internal partners to deliver quantified outcomes.

Core Responsibilities

Strategy and Planning

  • Build a month PR strategy for brand and product campaigns.
  • Own the PR calendar across launches, sustaining beats, partnerships, CSR, and corporate.

Media Relations

  • Develop and maintain relationships across tech, business, lifestyle.
  • Monitor coverage quality and message penetration; enforce factual corrections and align on holding lines in issues.

Influencer and Content Creator Relations

  • Build rosters that meet reach, engagement, audience quality, and brand-safety thresholds.
  • Develop creative briefs with replicable tests, disclosure requirements, and delivery timelines with agency.
  • Govern content QA, whitelisting permissions, and performance tracking; optimize continuity programs for high performers.
  • Design influencer and creator prompts that educate, not hype.

Earned programs and partnerships

  • Convert perception pillars into editorial packages, expert panels, and proof challenges.
  • Integrate cultural and institutional partners, focusing on credible proof.

Issues and reputation

  • Maintain issue trees, holding lines, escalation flows.
  • Lead rapid response with verifiable evidence and third-party references.

Measurement and reporting

  • Develop a weekly dashboard: sentiment, narrative share, completion rates, save/share, coverage quality index.
  • Run pre/post studies or pulse surveys to quantify perception shifts; translate insights into next actions.

Team, Agency, and Budget management

  • Set quarterly OKRs for staff/agency; run WBRs/QBRs with scorecards.
  • Own PR budget; forecast, track, and optimize ROI by narrative, format, and partner.

Qualifications

  • 4–7 years in PR/communications (agency + in-house), with 2+ years leading teams.
  • Track record driving perception change or reputation programs with quantified outcomes.
  • Strong writing/editing; comfortable as spokesperson if required.
  • Consumer tech or adjacent lifestyle experience preferred.
  • Tools: social listening, media databases, newsroom CMS, and analytics.

Success Definition

  • Integrated PR strategy that aligns publicity, media, and KOL programs to clear perception-shift objectives.
  • Perception shift on priority narratives, reflected in measurable sentiment improvement and stronger media narratives.
  • Proof-led narratives that convert product truths into credible stories across media, influencers, and creators
  • Creator penetration that counters echo chambers with replicable tests.
  • Tight governance on calendars, budgets, and actionable reporting.

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