Marketing Manager

2 weeks ago

Makati City, National Capital Region, Philippines Gastronova Hospitality Group Full time ₱1,200,000 - ₱2,400,000 per year

The Marketing Manager will lead all marketing efforts, from brand strategy to campaign execution, to ensure a successful launch and ongoing promotion of the company. This role involves building and managing a marketing team, establishing the restaurant's online and offline presence, and creating compelling content to attract and retain customers.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in marketing, preferably in the food, hospitality, or lifestyle industries.
  • Proven expertise in digital marketing, social media management, and content creation.
  • Excellent communication, project management, and creative skills.
  • Familiarity with analytics tools (Google Analytics, social media insights) and CRM systems.
  • Passion for food, restaurants, and creating memorable customer experiences.

Key Responsibilities:

Marketing Strategy Development & Execution

  • Develop and implement a strategic marketing plan to build brand awareness and drive traffic to Gastronova.
  • Conduct market research to understand customer preferences, competitive landscape, and emerging trends.
  • Plan and execute marketing campaigns, both digital and traditional, for the restaurant's pre-opening, launch, and ongoing operations.

Digital Marketing & Social Media Management

  • Establish and grow Gastronova's presence across social media platforms, such as Instagram, Facebook, and TikTok.
  • Create and manage engaging content that showcases the restaurant's unique offerings, events, and ambiance.
  • Monitor social media trends, respond to customer inquiries, and engage with followers to build an online community.

Brand Development & Public Relations

  • Craft a strong brand identity and ensure consistent messaging across all channels.
  • Develop partnerships with local influencers, bloggers, and food critics to increase visibility.
  • Organize and execute press events, tastings, and media engagements to create buzz for the grand opening.

Customer Engagement & Loyalty Programs

  • Create initiatives to boost customer engagement, loyalty, and word-of-mouth referrals.
  • Implement email marketing campaigns, seasonal promotions, and membership programs to drive repeat visits.

Performance Tracking & Budget Management

  • Set KPIs to measure the effectiveness of marketing efforts and report on ROI.
  • Manage the marketing budget, optimizing spending to maximize reach and engagement.
  • Use analytics tools to track website traffic, social media metrics, and customer feedback for ongoing improvements.

Job Type: Full-time

Benefits:

  • Flextime
  • Health insurance
  • Opportunities for promotion
  • Promotion to permanent employee

Language:

  • English (Preferred)

Work Location: In person

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