KOL Specialist

Key Responsibilities

1. KOL Recruitment & Relationship Management

2. Identify, evaluate, and onboard mom influencers, family content creators, parenting advocates, and niche baby-care KOLs.

3. Build and maintain long-term relationships with creators who genuinely align with the brand's values (safety, gentleness, family care).
4. Lead negotiations, contracts, campaign expectations, and content deliverables.

5. Maintain an updated KOL database including rates, performance history, engagement benchmarks, and campaign outcomes.

6. Mom & Baby–Focused Campaign Execution

7. Plan and execute KOL campaigns that emotionally connect with moms (e.g., product education, trial experiences, testimonials, community-focused storytelling).

8. Develop comprehensive briefs highlighting product benefits, safety claims, and key baby-care messaging.
9. Review and approve content submissions, ensuring brand accuracy, compliance, and responsible communication—especially on baby-related claims.

10. Coordinate content creation such as unboxing videos, Reels, TikTok content, UGC materials, and product try-ons.

11. Performance Tracking & Insights

12. Monitor and analyze key metrics including views, reach, engagement, clicks, conversions, and sales uplift from KOL activities.

13. Identify high-performing KOLs and campaigns that strongly resonate with moms and family audiences.

14. Prepare weekly and monthly performance reports with actionable insights to improve ROI, reach, and community growth.

15. Cross-Team Collaboration

16. Collaborate closely with social media, creative, and product teams to align narratives and campaign messaging.

17. Coordinate product seeding, PR kits, and event invitations for mom KOLs.

18. Support on-ground activations such as mommy meet-ups, parenting workshops, and brand community events.

19. Trend & Community Research

20. Stay updated on parenting trends, baby product reviews, and top-performing content formats among mom creators.

21. Monitor competitor influencer strategies and identify opportunities for differentiation.
22. Spot emerging mom influencers and niche communities (e.g., breastfeeding advocates, newborn moms, toddler moms, gentle parenting groups).

Key Skills

• Influencer Sourcing & Evaluation – Strong ability to identify, vet, and select mom, baby, and family-focused creators.
• Relationship Building & Nurturing – Skilled at maintaining warm, long-term partnerships with KOLs and parenting communities.
• Content Quality Review – Ensures accuracy, safety-focused messaging, and alignment with brand guidelines—especially for baby products.
• Data Monitoring & Reporting – Capable of tracking performance metrics and turning data into actionable insights.
• Trend Spotting in Mom/Baby Content – Keeps up with new formats, creator styles, and emerging parenting topics.
• Problem-Solving with a "Brand Care" Mindset – Approaches challenges thoughtfully, prioritizing brand safety, trust, and community sensitivity.

Job Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in influencer/KOL marketing, ideally within the mom & baby category, FMCG.
• Strong communication skills, with genuine warmth, empathy, and the ability to connect authentically with moms and family audiences.
• Highly organized and detail-oriented, capable of managing multiple creators, timelines, and deliverables simultaneously.
• Proficient in analyzing influencer performance, campaign metrics, and content trends.
• Familiar with parenting communities and mom-creator culture, including key platforms, trends, and niche mom groups.
• Can start ASAP.

Job Type: Full-time

Benefits:

• Opportunities for promotion
• Paid training
• Pay raise

Ability to commute/relocate:

• Quezon City: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Influencer Marketing: 2 years (Required)
• KOL Campaign Planning: 2 years (Required)

Work Location: In person