Senior Marketing Manager

A leading medical devices distributor is seeking a Senior Marketing Manager to shape and execute comprehensive marketing strategies for an innovative portfolio of medical devices. This pivotal role offers you the opportunity to make a significant impact on brand visibility, market share, and revenue growth.

What You'll Do
As Senior Marketing Manager, you will play an instrumental role in shaping the direction of a dynamic medical device portfolio. Your day-to-day responsibilities will involve crafting forward-thinking strategies that elevate brand presence while nurturing a collaborative team environment. You will immerse yourself in market research to uncover valuable insights that inform campaign development and product positioning. By working closely with cross-functional teams—including sales, regulatory affairs, and external partners—you will ensure every initiative is executed seamlessly from concept through launch. Your ability to manage budgets wisely and monitor campaign effectiveness will be crucial in achieving both short-term wins and long-term growth. Success in this position means leveraging your deep understanding of the healthcare landscape to deliver results that matter—both for patients and for the business.

• Develop and implement comprehensive marketing strategies for an assigned portfolio of medical devices, ensuring alignment with overall company objectives and market trends.
• Provide guidance, mentorship, and support to junior members of the marketing team, fostering a collaborative environment focused on shared success and professional growth.
• Conduct thorough market research to identify emerging trends, customer needs, competitive dynamics, and new opportunities for expansion within the medical device sector.
• Define compelling value propositions and clear messaging that effectively differentiate products in the marketplace while resonating with key stakeholders across the healthcare ecosystem.
• Plan, execute, and measure integrated marketing campaigns across digital platforms, print media, events, and other channels to drive demand generation and lead conversion.
• Work collaboratively with sales teams, product managers, regulatory professionals, and external partners to ensure cohesive execution of marketing initiatives and timely product launches.
• Manage the marketing budget for your portfolio efficiently by allocating resources strategically to maximise return on investment while maintaining cost-effectiveness.
• Establish key performance indicators (KPIs) for all campaigns; regularly analyse performance data to optimise strategies and provide insightful reports to senior leadership.
• Ensure all marketing materials adhere strictly to industry regulations as well as internal company policies related to medical devices.

What You Bring
To excel as Senior Marketing Manager, you will bring extensive experience from within the medical device sector—particularly in roles requiring both strategic oversight and hands-on execution. Your background should reflect not only technical proficiency but also an empathetic approach to team mentorship. The ideal candidate thrives when collaborating across departments; you understand how each stakeholder contributes uniquely to successful outcomes. Your analytical acumen enables you to interpret complex data sets while remaining sensitive to evolving market needs. In addition to technical skills like campaign management or budget allocation, your interpersonal strengths—such as empathy, dependability, effective communication—will set you apart as someone who builds trust quickly among colleagues. Ultimately, your proven ability to balance regulatory requirements with creative strategy makes you an invaluable asset ready for this next challenge.

• Bachelor's degree in Marketing, Business Administration or a related field is required for this position as it ensures foundational knowledge essential for success.
• A minimum of 7–10 years of progressive experience in marketing roles within the medical device or medical device distribution industry demonstrates your depth of expertise.
• At least 7 years' experience in a leadership capacity highlights your ability to guide teams towards shared objectives while fostering professional development.
• Comprehensive understanding of the healthcare ecosystem—including hospitals, clinics, physicians, and supply chain stakeholders—enables you to navigate complex environments effectively.
• Proven track record managing product portfolios and launching new products in highly regulated markets showcases your adaptability and attention to detail.
• Exceptional communication skills are necessary for influencing cross-functional teams as well as presenting ideas persuasively to senior executives.
• Proficiency with digital marketing tools such as CRM systems and analytics platforms allows you to design data-driven campaigns that deliver measurable results.
• Analytical mindset paired with strong problem-solving abilities ensures you can interpret data accurately while identifying actionable insights for continuous improvement.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.