Senior Manager- Trade

1 week ago

Pasig, National Capital Region, Philippines Addiction Pet Foods Full time ₱60,000 - ₱180,000 per year
Senior Manager – Trade & Consumer Marketing (Remote)
Location: Remote (with occasional on-site activities)
Markets: ASEAN, New Zealand & Australia (primary focus; supports other markets as needed).
Department: Marketing
Work Shift: 8:00 AM – 5:00 PM

About Addiction Foods:
Addiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people in 15+ countries. We're seeking a strategic, hands-on Senior Manager to lead integrated Trade & Consumer Marketing across ASEAN, NZ, and AU—elevating in-store execution and route-to-market while building consumer demand through digital-first, AI-enabled brand campaigns.

Role Purpose:
Own the end-to-end go-to-market engine—from shopper conversion at retail and distributor channels to consumer awareness, consideration, and loyalty. You will integrate trade programs, events/partnerships, channel activations, and consumer brand marketing (digital, social, content, influencers, CRM) to deliver growth, market share, and ROI.

Reporting & Collaboration:
  • Reports to:  Marketing Director
  • Key partners: Regional Sales Leads, E-commerce & Marketplace Teams, Brand/Product, Supply Chain, Finance, and Country/Distributor partners.
Key Result Areas (KRAs):
Trade Marketing & Channel Activation:
  • Build annual and quarterly Trade Marketing Plans by market/channel aligned to brand and commercial targets.
  • Drive in-store visibility, point-of-sale (POSM), planograms, pricing/promotions, and digital merchandising to win the shelf and the search bar.
  • Localize toolkits for distributors/retailers; orchestrate sell-in/sell-out programs and joint business plans.
  • Track promo effectiveness; optimize assortments, price packs, and placement using data and AI-driven insights.
Events, Partnerships & Shopper Engagement:
  • Own trade shows, distributor conferences, retail roadshows, and pet community events (virtual & physical).
  • Develop partnerships with pet specialty retailers, vets, breeders, KOLs, and communities to amplify trials and repeat.
  • Ensure post-event ROI measurement and lead-to-sales conversion.
Consumer Marketing & Digital Growth:
  • Lead brand strategy and full-funnel campaigns (awareness → conversion → loyalty) across paid/owned/earned.
  • Own content & social (TikTok, Instagram, Facebook, YouTube), influencer/creator collaborations, PR, and CRM/loyalty journeys.
  • Partner with E-commerce on DTC/marketplace demand gen (search/display, retail media, affiliate).
  • Use AI tools for audience insights, creative iteration, media mix modeling, and performance optimization.
Performance, Insights & Governance:
  • Define dashboards and targets (sell-in/sell-out, market share, traffic, CAC, ROAS, LTV).
  • Lead post-mortems and quarterly business reviews; reallocate spend to top-return levers.
  • Uphold brand guidelines, legal/compliance (claims, pet nutrition standards), and budget discipline.
Ad Hoc & Strategic Projects:
  • Support new market entries, portfolio resets, packaging refreshes, and innovation launches as needed.

Day-to-Day Responsibilities (Illustrative):
Trade Marketing:
  • Calendarize promotions; brief POSM; run retail media with key accounts; optimize digital shelves.
  • Align with Sales & Distributors on forecasts, allocations, and merchandising priorities.
Consumer Marketing:
  • Build integrated campaigns (content + media + influencers + CRM); brief agencies/creatives.
  • Oversee editorial calendar, UGC/influencer seeding, community management, and social listening.
  • Partner with Product on NPD GTM: claims, hero reasons-to-believe, launch bundles, sampling.
Data, AI & Ops:
  • Use AI for audience clustering, creative testing, copy variants, and content repurposing.
  • Maintain dashboards (e.g., GA4, retail media, marketplace analytics, CRM, BI).
  • Track spend vs budget; produce monthly/quarterly performance packs.
Qualifications:
  • Bachelor's in Marketing/Business; Master's a plus.
  • 8+ years in Trade/Shopper & Consumer Marketing within FMCG/Consumer/Pet categories; regional exposure preferred.
  • Demonstrated success delivering growth across multiple markets and channels (retail + e-commerce).
  • Strong digital acumen: paid social, search/retail media, influencers, CRM/loyalty; hands-on with analytics.
  • Proven experience applying AI tools (e.g., for insights, targeting, creative optimization).
  • Excellent leadership, stakeholder management, project management, and vendor/agency orchestration.
  • Growth mindset, resilience, and bias for action.
Success Metrics (KPIs):
  • Sell-in growth, sell-out velocity, improved distribution & weighted distribution.
  • Promo ROI, trade spend efficiency, retail media ROAS.
  • Share of shelf/search, on-site conversion, basket size, repeat.
  • Brand awareness, engagement rate, CAC, LTV, CRM growth & retention.
  • On-time/on-budget delivery of campaigns, events, and toolkits; partner satisfaction (NPS).
Tools & Platforms (Examples):
  • GA4 or equivalent analytics.
  • Retail media & marketplace consoles.
  • Meta/TikTok/YouTube Ads.
  • Marketing automation/CRM.
  • Social listening.
  • Project management (e.g., Asana/Trello).
  • BI dashboards.
  • GenAI tools for copy/visuals/insights.
Why Join Us:
  • Shape how a global premium pet food brand is experienced at shelf and online.
  • Lead digital-first, AI-enabled marketing across vibrant, high-growth markets.
  • Collaborate with international teams in a flexible remote setup.
How to Apply:
  • Send your CV and cover letter to

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