
Social Media Manager
1 day ago
1. Content Creation & Management
- Assist in developing, curating, and scheduling engaging content (text, image, and video) for social media platforms including Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and others.
- Collaborate with the marketing/design team to ensure consistent visual identity and brand voice.
- Write compelling and clear captions, hashtags, and post descriptions tailored to each platform.
2. Social Media Monitoring & Community Engagement
- Monitor social media accounts for comments, messages, mentions, and tagged posts.
- Respond promptly and professionally to customer inquiries and interactions.
- Engage with the online community to build relationships and encourage participation.
3. Campaign Execution
- Assist in implementing and tracking social media campaigns and promotions aligned with brand objectives.
- Support influencer collaborations, giveaways, and branded hashtag initiatives.
4. Analytics & Reporting
- Monitor social media metrics such as reach, engagement, follower growth, and conversions.
- Prepare regular performance reports and suggest improvements based on insights and trends.
- Stay updated with algorithm changes and best practices across platforms.
5. Trend Monitoring & Competitor Analysis
- Stay informed on emerging social media trends, tools, memes, and platform features.
- Conduct competitor research and benchmarking to identify industry best practices.
6. Administrative & Cross-Team Coordination
- Assist in maintaining the content calendar and ensuring timely execution of all deliverables.
- Coordinate with internal departments (sales, HR, operations, etc.) for campaign alignment and content sourcing.
- Support events and initiatives with real-time social media coverage, if needed.
- Bachelor's degree in Marketing, Communications, Multimedia Arts, or related field.
- 1–2 years of relevant experience in social media or digital marketing (internship experience accepted).
- Strong understanding of various social platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Threads, etc.).
- Basic graphic design and video editing skills (using Canva, Adobe Creative Suite, CapCut, etc.) are a plus.
- Excellent communication skills—both written and verbal.
- Creative mindset with attention to detail and a strong sense of brand tone and visual consistency.
- Ability to multitask, meet deadlines, and adapt to fast-paced environments.
- Familiarity with social media tools (e.g., Meta Business Suite, Buffer, Hootsuite, Later, etc.) and basic analytics tools.
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