URGENT: Digital Marketing Assistant

• Build, launch, and manage campaigns across Meta (primary) and Google Ads (secondary).
• Implement campaign structures, naming conventions, and tracking (UTMs, pixels, tags).
• Write ad copy, select visuals, and collaborate with content creators for high-performing assets.
• Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max to meet lead generation and conversion goals.
• Conduct keyword research and audience targeting to identify opportunities for campaign optimization and seasonal trends.
• Monitor daily ad performance, CPL, CTR, COA, and frequency.
• Manage budgets effectively, ensuring campaigns stay within spend limits while maximising performance.
• Identify fatigue, scale winners, and kill underperformers quickly.
• Conduct A/B testing on audiences, hooks, and creatives.
• Maintain clean, organised ad accounts and up-to-date conversion tracking.
• Optimise landing pages with the web team for conversion rate improvements.
• Develop and test new campaign angles quarterly with the marketing team (e.g battery rebates, blackout protection, $0 bills).
• Work with the Head of Marketing to forecast and allocate budgets.
• Prepare weekly and monthly reports showing trends, insights, and recommendations.
• Collaborate with the Content Creator and CRM Manager to align ads with journeys and messaging.
• Identify new growth opportunities (Performance Max, retargeting flows, or YouTube).
• Stay current with Google Ads and Meta updates (e.g. Meta Andromeda update), industry trends, and competitor activity to maintain a competitive edge.
• Ensure tracking accuracy through proper use of Google Tag Manager, conversion tracking, and analytics integrations.

EXPECTATIONS:

• Daily
• Review Meta and Google dashboards for lead volume, CPL, and frequency.
• Identify creative fatigue and rotate in new hooks or visuals.
  Check CRM lead flow to ensure data accuracy from ad source- Pipedrive.
• Adjust bids and budgets based on performance trends.
• Communicate quick wins or urgent issues in the marketing chat.
• Weekly
• Attend weekly marketing meets for alignment and feedback loops.
• If new creatives are needed (Statics or videos), this will be raised during the weekly marketing meet for agreement and action.
• Launch new ad tests (audience, copy or creatives).
• Refresh fatigued campaigns and rotate through high-performing ads.
• Deliver weekly performance snapshot to Head of Marketing (CPL, lead quality, creative performance).
• Monthly
• Deep-dive campaign analysis: cost per lead, quality, conversion rate, and ROI.
• Ensure 15 new creatives are deployed each month for each live campaign (Meta)
• Coordinate with content and CRM teams on upcoming initiatives (e.g., rebate pushes, video campaigns).
• Present monthly insights report and proposed optimisation roadmap in the monthly marketing meet.
• Quarterly
• Audit account structure, pixel/tracking setup, and automation rules.
• Benchmark performance against previous quarters and set new CPL/lead targets.
• Test new channels or campaign types (Performance Max, YouTube, TikTok Ads).
• Present quarterly performance review with data-driven recommendations.
• Work with the marketing team on next quarters campaigns and requirements.

SUCCESS INDICATORS:

• Lead Volume: Maintain or exceed weekly lead targets across all active campaigns.
• Cost Efficiency: Keep average CPL within target range while improving lead quality.
• Creative Rotation: Minimum of 3 new ad variations launched per week to combat fatigue.
• Ad Account Health: Tracking, naming conventions, and structure maintained to client standards.

• 2–5 years experience managing paid campaigns on Meta Ads Manager and Google Ads.
• Strong knowledge of ad structures, audience segmentation, and conversion tracking.
• Ability to work with a marketing team to ensure campaigns are being deployed effectively in line with quarterly goals / objectives.
• Hands-on experience with Google Tag Manager, UTM tracking, Pixels and SEMrush.
• Experience building and testing ad creatives (static, carousel, and short-form video).
• Confident with data reporting tools (Google Sheets, Looker Studio, or similar).
• Familiarity with solar, home improvement, or energy industries (preferred but not essential).

• 40 hours per week
• Monday to Friday
• 9AM–6PM Australian Eastern Standard Time

• Weeks 1–6: $7 USD/hour
• Weeks 6-12: $8 USD/hour
• Week 12 onwards: $9 USD/hour

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