Digital and Business Marketing Lead

ZigZag is looking for a Digital and Business Marketing/Growth Marketing Lead to join our team

*You must be willing to report onsite located in Ortigas, Pasig City

*The working schedule is from Monday to Friday, 7am to 4pm Manila Time

Where talent meets opportunity - marketing makes it happen

At ZigZag, we help companies worldwide grow their teams and connect talented people with careers they love. Now, we're looking for a Growth Marketing Lead who can build our brand across two worlds , attracting exceptional talent to ZigZag Careers and driving client acquisition for ZigZag as a global BPO partner.

This is a hands-on, creative, and strategic role , perfect for someone who can deliver growth across both pipelines while leading a small creative team and owning our marketing plan end-to-end.

Why Join ZigZag?

• Dual Impact – Shape careers and scale global businesses at the same time.
• Creative Freedom – From campaign strategy to logo design, bring your ideas to life.
• Agile Culture – Be part of an environment that adapts quickly and works smart.
• Collaborative Energy – Partner with leadership, recruitment, and client-facing teams daily

What You'll Do

• Recruitment Marketing (50%)
• Work with the ZigZag Careers team to plan and run targeted recruitment campaigns.
• Manage employer branding across social media, job boards, and digital platforms.
• Optimise job ad visibility, targeting, and messaging for maximum impact.
• Manage and update the ZigZag Careers website — applying creative and basic technical skills in WordPress and web design to keep content fresh, visually appealing, and user-friendly.

• Client Acquisition Marketing (50%) Creative Production & Brand Assets Leadership & Collaboration What You Bring Track and improve key hiring metrics, including application volume, quality, and cost efficiency.

• Client Acquisition Marketing (50%)

• Lead and execute digital campaigns (paid ads, SEO, content, email).
• Build and oversee our full marketing plan for both client and talent acquisition.
• Drive lead generation, strengthen brand positioning, and measure ROI.
• Manage and update ZigZag's corporate website with basic WordPress/web design skills to ensure branding, messaging, and content are aligned with client acquisition goals.
• Ensure websites maintain high design quality, strong usability, and an updated portfolio of our services and success stories.
• Creative Production & Brand Assets
• Use Canva, Photoshop, and video editing tools to create and oversee social media assets, logos, letter templates, and other branding materials.
• Perform basic to intermediate video editing for social campaigns, ensuring high quality and consistency.
• Oversee the quality of all design output, whether produced in-house or by external partners.
• Leadership & Collaboration
• Manage and mentor a small creative team (graphic designer, social media lead).
• Oversee third-party marketing vendors or consultants as needed.
• Participate in regular stand-ups and operate within ZigZag's Agile Leadership Framework.
• Use productivity tools like ClickUp to plan, track, and deliver marketing outputs.

What You Bring

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years' experience in marketing and/or sales, ideally spanning both B2B and recruitment marketing.
• Proven digital marketing and lead generation experience.
• Strong design sensibility and hands-on ability with Canva, Photoshop, video editing tools, and basic WordPress/web design.
• Understanding of employer branding and recruitment marketing best practices.
• Experience managing marketing plans and creative teams.
• Excellent communication, time management, and analytical skills.
• Comfortable working on-site most of the week at our Ortigas HQ.

What We Offer

• Competitive base salary + performance incentives.
• HMO, allowances, and standard company benefits.
• Tools, platforms, and resources to execute your ideas.
• The chance to make a global impact in a fast-paced, people-first business.

Apply Now – If you're ready to lead creative campaigns that attract top talent and win new clients, while working with a team that thrives on innovation and agility, we'd love to meet you

Job Type: Full-time

Application Question(s):

• Do you have a portfolio that you can showcase? If yes, please share the link below. If none, kindly input "N/A"
• Are you willing to work full-time onsite? The office is located in Ortigas with a working schedule from Monday to Friday at 7am to 4pm?
• How long is your travel time from your residing location to Ortigas?
• What is your current/previous package? (Kindly include your salary, benefits, HMO and dependents, leaves, or leave conversion)
• How much is your acceptable gross package?
• How soon can you start?

Work Location: In person