
Digital Marketing Specialist
2 days ago
JOB OVERVIEW:
- The Digital Marketing Specialist is responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive brand awareness, customer engagement, and lead generation.
DUTIES AND RESPONSIBILITIES:
- Plans and executes digital marketing strategies across SEO, SEM, email marketing, social media, content marketing, and display advertising.
- Manages and optimizes pay-per-click (PPC) campaigns using platforms such as Google Ads and social media ads.
- Creates engaging and relevant content for social media, blogs, email newsletters, and landing pages.
- Collaborates with designers, content creators, and developers to ensure campaigns are visually compelling and aligned with brand guidelines.
- Stays updated with the latest trends, technologies, and best practices in digital marketing.
- Analyzes customer behavior and market trends to identify opportunities for growth.
- Manages the company's social media accounts, scheduling posts, engaging with followers, and tracking KPIs.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 2+ years of experience in digital marketing or related role would be an advantage
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, etc.).
- Solid understanding of SEO/SEM, Google Analytics, and social media advertising.
- Strong copywriting and content creation skills.
- Excellent analytical, organizational, and communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Willing to report to work onsite (Ortigas, Pasig)
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