Senior Digital Producer

JOB SUMMARY

Responsible for driving the production of campaigns while ensuring timely, high-quality, and cost-efficient delivery that realizes client vision and strengthens the agency's market position and differentiation. In addition to core production responsibilities, this role requires deep expertise in digital media — including programmatic, paid social, search, SEO/SEM, and influencer marketing. The Digital Producer is expected to manage end-to-end project lifecycles, from scoping and planning to execution, optimization,

and reporting, ensuring both operational excellence and measurable performance outcomes. This dual capability positions the role as both a project leader and media expert, capable of bridging creative production with data-driven digital marketing execution.

DUTIES AND RESPONSIBILITIES

FINANCIAL STABILITY

• Ensure profitably via strategic cost estimates, and efficient expense planning per project

• Ideates additional execution points to develop project expansion revenue streams

• Negotiates third-party supplier rates

• Ensures timely processing of billing and collection

• Maintenance of subscriptions and accreditations

CUSTOMER SATISFACTION

• Proactively maps project feasibility and viability

• Drives cross-functional teams in delivering timely, and quality output while following standard lead times (SLTs), and

negotiating the best possible timings for priority projects

• Identifies issues and provides strategic and timely resolution

• Assists in the logistical delivery of the Accounts Team

PROCESS EXCELLENCE

• Plots project timings and ensures its strict adherence by monitoring milestones and anticipating delays

• Works closely with account managers (AMs) and is constantly involved in all communication between AM and client.

pertaining to incoming briefings, pitch presentations, and project executions

• Prepares job orders (JOs) for project delivery and ensures value-adding execution coming from AM's campaign brief

• Ensures inter-agency approval process is followed

• Liaises with cross functional business units and third party

• Coordinates and manages pool of third party service providers, including processing of requirements for payment and

project completion (ie NOA, BR, NDA, bank details, etc)

• Regularly updates the asset library for all accounts

MOTIVATION & LEARNING

• Ensures industry best practices, trends, and innovations are reflected in agency's project delivery

• Go-getter and self-learned. Abreast of trends, pop culture, technology, digital media, and marketing in general

• Attends trainings, seminars, and courses for training and development

MEDIA STRATEGY AND EXECUTION

• Develop and present end-to-end media strategies across programmatic, paid social, search, and influencer channels.

• Prepare comprehensive media plans with KPIs, timelines, and budget allocations.

• Launch, manage, and optimize campaigns on Meta, LinkedIn, TikTok, Google Ads, and programmatic platforms.

• Oversee SEO/SEM initiatives for consistent visibility and ranking improvements.

• Analytics and reporting for Media Initiatives:

o Manage influencer collaborations from sourcing to final reporting.

o Conduct A/B testing, creative testing, and audience segmentation to maximize ROI.

o Generate regular performance reports with insights and recommendations.

o Track ROI and KPIs across all platforms, presenting data-driven optimizations.

o Benchmark against industry standards to ensure competitive positioning