Internal - Employer Branding Lead

Work Arrangement: Primarily Remote (+Weekly Manila Events)
Job Type: Full-time, Independent Contractor
Work Schedule: 40 hours per week, primarily mid-shift (3 PM – 12 AM Philippine Time). Hours may vary depending on live projects—some weeks will require full PH-hour blocks to coordinate with local stakeholders, while the general target remains aligned with mid-shift coverage.

About Pearl Talent

At Pearl, we know that although opportunities aren't created equal in the world, ambitious talent is. It's our mission to give hires from around the world who are sharp and hungry the opportunity to earn far more than they would in their home countries while learning directly from startup founders and operators who've raised and made millions to billions.

Our clients are some of the fastest-growing startups and US-based businesses that have raised over $3B in funding from Sequoia, a16z, Founders Fund, Y Combinator, and other top VCs.

We've bootstrapped our way to millions in ARR and are scaling fast. Now, we're building out our employer branding function to strengthen our reputation, expand our reach, and attract the next generation of world-class operators.

Role Overview

As someone in the Employer Branding role, you will own Pearl's brand presence in talent markets across the Philippines. You'll be the architect of campaigns, partnerships, and experiences that drive a consistent pipeline of ambitious, startup-ready talent. From media outreach and community partnerships to live events and influencer collaborations, you'll build systems that turn Pearl into the top-of-mind brand for high-potential operators looking to accelerate their careers.

This role blends marketing, recruitment, and community-building. You'll sit at the intersection of brand prestige and pipeline generation—translating our values and founder stories into compelling narratives that resonate with top talent worldwide.

Your Impact

• Scale Pearl's talent funnel driving 50+ qualified applicants per pipeline.
  
  
• Elevate Pearl's reputation through PR, podcasts, and influencer collaborations that position us as the elite destination for startup operators.
  
  
• Build and activate partnerships with universities, alumni groups, and community orgs to become the go-to brand for ambitious early-career talent.
  
  
• Run high-impact live events that bring together talent, partners, and startups—strengthening Pearl's ecosystem and expanding reach.
  
  

Metrics You'll Be Accountable For

• Talent-facing PR / Podcast Features: Min. 2 per month
  
  
• Qualified Talent via Marketing Initiatives: Min. 50 × (pipelines) per month
  
  
• Talent Placed from Marketing Initiatives: Min. 5 per month
  
  
• Talent Newsletter Subscribers: Min. 500 per month
  
  
• Influencer Collaborations: Min. 2 per month
  
  

Key Responsibilities

Marketing – Media & PR Outreach

• Secure placements in target publications (.edu, startup news, global media).
  
  
• Pitch and coordinate podcast features and founder interviews.
  
  
• Build and maintain journalist / media relationships.
  
  
• Drive influencer partnerships that promote Pearl to talent audiences.
  
  

Recruitment – Organization Outreach & Partnerships

• Build relationships with community managers, connectors, and top orgs.
  
  
• Coordinate talent-facing events (talks, webinars, job fairs).
  
  
• Partner with universities and alumni networks for co-branded initiatives.
  
  
• Identify and activate organization "champions" who amplify Pearl's reach.
  
  

Marketing – Brand Positioning & Prestige

• Uphold Pearl's brand positioning across all talent-facing channels.
  
  
• Develop positioning materials that reinforce Pearl's reputation.
  
  
• Coordinate founder-led speaking opportunities and learning events.
  
  

Recruitment – Candidate Pool Development

• Build systems for sourcing and nurturing diverse, high-quality talent.
  
  
• Collaborate with recruitment team to ensure funnel health and alignment.
  
  
• Engage communities to continuously grow Pearl's top-of-funnel.
  
  

Events – Live Event Management

• Plan and execute live events (weekends included).
  
  
• Own event logistics, marketing, and community engagement.
  
  
• Adjust work schedule as needed around event timelines.
  
  

Core Values

End-Goal Obsession – Real outcomes over effort
Extreme Ownership – "How am I securing success?" over waiting to be unblocked
Direct, Caring Communication – With love: What, Why, How
Celebrate Experimentation – Bold bets for hockey-stick growth
Relentless Growth Mindset – Push limits, ask for what you need

Ready to Join Us?

If you're hungry to build the next iconic employer brand in the startup ecosystem, apply now and help us make Pearl the #1 career destination for ambitious global operators.

Requirements

Key Experiences We're Looking For

• Proven experience leading employer branding, marketing, or community-building initiatives.
  
  
• Strong background in talent marketing, recruitment marketing, or brand growth.
  
  
• Track record in scaling pipelines (university outreach, partnerships, events).
  
  
• Experience working in startups or high-growth companies.
  
  
• Bonus: Media relations and PR experience.
  
  

Skills & Tools

• Exceptional communication and storytelling ability (written + verbal).
  
  
• Strong project management skills, able to balance multiple campaigns.
  
  
• Systems thinker—capable of building repeatable branding processes.
  
  
• Experience with CRM / ATS tools, newsletter platforms, and social media.
  
  

Benefits

• Fully remote, forever.
  
  
• Competitive pay in USD.
  
  
• Unlimited PTO.
  
  
• Annual team retreat.
  
  
• Potential for profit share based on performance.
  
  

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