Assistant Brand

Craft Brand Narratives That Inspire Global Taste Makers

Imagine crafting stories that travel across Southeast Asia, elevating the prestige of a renowned culinary institution-all from the comfort of your home. This is your chance to pursue a global communications career while staying grounded. If you're ready to push past limits, lead meaningful campaigns, and redefine what's possible in education and F&B branding, this is the role for you.

What You'll Do in This Role

Be part of our client's team as an Assistant Brand & PR Manager and drive integrated marketing and public relations efforts across Asia. You'll shape narratives, strengthen brand visibility, and lead campaigns that reflect authenticity, innovation, and excellence.

Quick Look at the Role

Employment type: Full-time

Shift: Day Shift. Weekends Off

Work setup: Permanent work from home

What's on the Table: Your Perks

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Permanent WFH arrangement
• Prime office location (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule
• Fixed weekends off
• Fully customized Emapta laptop with peripherals
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

What We're Looking For: Your Skills

• 5-7 years of solid experience in PR and branding
• Proven experience in brand and marketing within the culinary arts, pastry, and bakery industry
• Prior experience in managerial or supervisory is preferred
• Strong leadership and stakeholder engagement skills
• Experience leading digital brand campaigns across various platforms
• Proven track record in content creation and collateral development
• Proficiency with HubSpot, Canva, Meta Analytics, and Meta Business Suite
• Excellent written and verbal communication
• Ability to thrive in multicultural and high-performance environments
• Analytical mindset with sharp problem-solving skills
• Willingness to attend in-person events in the Philippines or Southeast Asia

Your Key Ingredients for Success: Your Responsibilities

Public Relations Strategy & Execution

• Develop and lead PR strategies to enhance brand visibility and reputation across Southeast Asia (Singapore, India, Malaysia, Indonesia, Vietnam, Philippines, and China), aligned with business goals
• Produce and manage high-quality PR content (press releases, media kits, narratives) that reflect brand voice and messaging pillars
• Deliver a minimum of 3 press features per month, totaling 18 features or interviews over six months
• Build and maintain relationships with journalists, influencers, and media outlets to secure earned media coverage and strengthen brand credibility
• Act as the brand spokesperson when needed; coordinate interviews, press events, and speaking engagements
• Monitor media sentiment and adjust strategies proactively to maintain a positive brand image

Integrated Marketing & Brand Management

• Execute integrated marketing and digital campaigns aligned with brand and business objectives
• Refine brand positioning and communication pillars to ensure consistency across all touchpoints
• Collaborate with internal teams on go-to-market strategies, product launches, and strategic initiatives
• Oversee the development of marketing collateral and digital content while ensuring compliance with EduTrust SSG guidelines
• Manage the A&P (Advertising & Promotion) budget, track ROI, and optimize campaign performance
• Track market trends, consumer insights, and emerging platforms to maintain brand relevance

Business Planning & Financial Management

• Achieve revenue targets and drive profitability in alignment with the 2025 financial goals across all business units
• Execute tasks in accordance with KPIs and management directives
• Analyze performance and strategize to meet TofuMofu marketing funnel goals
• Approve Marketing Event (ME) briefs to ensure timely and effective execution
• Apply the company's three core business directives across all initiatives:
• Ensure positive cashflow for growth
• Drive lean and productive operations
• Enhance the customer journey (CJ), customer experience (CX), and user experience (UX)

Why This Culinary Icon Will Inspire You

Our client is a premier Singapore-based institution shaping the next generation of global chefs and F&B professionals. With state-of-the-art facilities, international faculty, and a unique "Study & Work" model, they offer diploma and degree programs combining East and West, old world techniques and new world innovation. Through its affiliate brands, our client's influence spans Southeast Asia. Recognized by SkillsFuture Singapore and multiple global universities, they continue to be a leader in culinary education with integrity and meaning at its core.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra