Assistant Marketing Manager

AT A GLANCE

The
Assistant Marketing Manager
leads the planning, execution, and optimization of the brand's digital marketing campaigns and e-commerce presence. This role assists in the set-up, maintenance, and growth of the brand's stores on third-party online sales channels (e.g., Lazada, Shopee, Tiktok), while also managing the execution and optimization of omnichannel marketing campaigns across online advertising platforms—including Meta, Google, TikTok, and on-platform marketplace ads. Working closely with marketing, brand, creative, and external partners, this role ensures the brand remains a strong player in both digital presence and e-commerce performance.

YOUR OVERALL MISSION & DAY-TO-DAY

Strategic Planning & Execution

• Support the Digital Marketing Manager in developing digital and e-commerce strategies to drive traffic, engagement, and conversion across online channels.
• Oversee execution of campaigns across Meta, Google, TikTok, and third-party marketplaces, ensuring alignment with brand and channel strategies.
• Assist in the creation of performance reports to track wins, highlight gaps, and identify opportunities that will drive the business forward.
• Stay updated on digital and e-commerce trends to recommend innovations for the brand.

E-Commerce Channel Management

• Manage day-to-day operations of third-party online stores, ensuring best-in-class store design, product content, and customer ratings.
• Champion marketplace campaign planning and participation in platform promotions to maintain top category positioning.
• Develop job orders for creative requirements, maintain content management resources, and plan live selling activities when needed.
• Act as integrator between the brand and platform Key Account Managers, bringing in category trends and platform updates.

Digital Marketing

• Create digital marketing briefs for agency partners — aligned with brand and channel strategy

Develop job orders for all creative assets needed for digital and performance marketing

• Supports Online Marketing Manager in managing and monitoring media plans and budget
• Review and monitor implementation of all digital campaigns and lead action items to address performance gaps and opportunities

People, Partner & Project Management

• Build and maintain strong partnerships with external agencies and third-party platforms
• Set and manage deadlines with internal teams to ensure deliverables are completed accurately and efficiently.
• Provide guidance and training to Marketing Associates and monitor their deliverables and development plans.

Communication & Collaboration

• Communicate campaign plans, performance, and updates across teams.
• Encourage openness, collaboration, and feedback in ways of working.
• Partner with internal cross-functional teams (Operations, Merchandising, Brand, Creatives) to ensure alignment on campaign executions.

Brand Product Love

• Develop in-depth knowledge of the brand's products and services.
• Ensure campaigns reflect strong understanding of the brand's identity and positioning across all product lines.

YOUR TALENT

• Bachelor's degree in Marketing, Advertising, Business Management, or related field.
• 1-2 years of work experience in digital marketing, e-commerce, brand marketing, or related fields.
• Hands-on experience with platforms such as Meta, Google Ads (SEO, SEM, YouTube), TikTok Ads, and Lazada/Shopee Seller Centers
• Strong strategic, analytical, and problem-solving skills.
• Ability to manage teams and lead cross-functional projects with exceptional attention to detail.
• Excellent communication and stakeholder management skills.
• Proficiency in Microsoft Office and similar productivity tools; agency-side experience is a plus.