Social Media Officer

1 day ago

Quezon City, National Capital Region, Philippines M CATERING AND FINE FOODS Full time ₱240,000 - ₱300,000 per year

Job Title: Social Media Officer

Department: Marketing

Reports To: General Manager / Sales Manager

Work Location: Cubao, Quezon City

Employment Type: Full-time

I. Job Summary

The Social Media Officer is responsible for developing, implementing, and managing the social media strategy of M Catering & Fine Foods, Inc. and Tres Filipino Twist to strengthen brand presence, engage target audiences, and increase customer loyalty. The role ensures brand alignment across all platforms through creative content, community management, and performance analytics that reflect the company's passion for exceptional food and service.

II. Key Responsibilities

1. Content Creation & Management

  • Develop and execute social media content calendars for both M Catering and Tres Filipino Twist.
  • Create engaging and visually appealing posts, videos, reels, and stories aligned with each brand's tone and identity.
  • Coordinate photo and video shoots for menu items, events, and promotions.
  • Write compelling captions and copy that highlight the brand story, products, and customer experiences.
  • Ensure consistent branding and voice across all digital channels.

2. Brand Strategy & Positioning

  • Promote the brands' vision — "To be known as the Michelin Star caterer" — through storytelling and creative campaigns.
  • Strengthen M Catering's image as a premium and trendsetting caterer, and Tres Filipino Twist as a modern, homegrown Filipino restaurant.
  • Collaborate with Marketing and Operations teams to align campaigns with business goals and seasonal promotions.

3. Community Management

  • Engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
  • Monitor brand mentions, customer feedback, and competitor activity.
  • Foster an active online community by initiating conversations and interactive campaigns.

4. Analytics & Reporting

  • Track and analyze performance metrics (engagement, reach, conversions, etc.) for all social media platforms.
  • Prepare monthly performance reports with insights and recommendations for improvement.
  • Stay updated with current trends, platform algorithms, and best practices to optimize reach and engagement.

5. Collaboration

  • Coordinate with the Marketing, Sales, and Operations teams for campaign execution and event coverage.
  • Liaise with graphic designers, photographers, and videographers for creative production.
  • Support internal events and campaigns promoting employee culture and customer engagement.

III. Qualifications

  • Bachelor's Degree in Marketing, Communication, Multimedia Arts, or any related field.
  • At least 2 years of relevant experience in social media management, preferably in the food, hospitality, or lifestyle industry.
  • Strong creative writing and visual storytelling skills.
  • Proficiency in social media platforms (Facebook, Instagram, TikTok, YouTube) and scheduling tools (e.g., Meta Business Suite, Canva, CapCut, or similar).
  • Knowledge in basic photo/video editing and content analytics.
  • Excellent communication skills and keen attention to detail.
  • Creative, proactive, and passionate about food, branding, and digital trends.

Job Type: Full-time

Pay: Php20, Php25,000.00 per month

Benefits:

  • Employee discount
  • Health insurance
  • Opportunities for promotion
  • Promotion to permanent employee
  • Staff meals provided

Work Location: In person

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