Google & Meta Ads Portfolio Lead

4 days ago

Manila, National Capital Region, Philippines Private Advertiser Full time ₱1,200,000 - ₱2,400,000 per year
Google & Meta Ads Portfolio Lead (Part-Time)
Role summary

Own strategy and day-to-day management across Google Ads and Meta Ads for a multi-account portfolio. Lead ~10 Google Ads accounts, manage Meta campaigns for eCommerce-leaning clients, and deliver clear reporting with commentary across 20+ clients. Combined monthly ad spend is ~$30k across accounts.

Key responsibilities
  • Set channel strategy and run hands-on management for Google Ads (Search, PMAX, Shopping, remarketing).
  • Strategise and manage Meta Ads (campaign structure, audiences, budgets, placements, optimisation). No design or copywriting required; provide clear briefs to creative.
  • Monthly reporting with commentary and next steps across 20+ clients; maintain pacing and forecasts against $30k/month budget.
  • eCommerce performance management: product feeds, Merchant/Commerce Manager health, conversion value signals, ROAS/MER targets.
  • QA tracking and attribution (GA4, GTM, conversion actions, UTMs); align offers and landing pages with campaign goals.
  • Maintain a test roadmap across both platforms (audiences, assets, bidding, exclusions, PMAX asset groups).
  • Communicate progress, risks, and priorities clearly; collaborate with designers, copywriters, and account managers.
Must-haves
  • Proven multi-account experience in Google Ads and Meta Ads from strategy to optimisation and reporting.
  • Strong written insights and commentary in reports; confident stakeholder comms.
  • eCommerce experience (Shopping/PMAX, catalogues, feed hygiene, ROAS/CAC).
  • High attention to detail and solid prioritisation across many clients.
Nice-to-haves
  • Looker Studio dashboarding, Sheets proficiency.
  • Broader digital strategy exposure (SEO, CRO, email/SMS).
  • Familiarity with policy compliance on Google and Meta.
Tools

Google Ads, GA4, GTM, Merchant Center; Meta Ads Manager, Commerce Manager; Looker Studio/Sheets.

Engagement

Contract / part-time, NZT overlap. Hours and start date to be confirmed with the client.

Success measures

Stable or improving ROAS/CPA, accurate budget pacing, clear monthly insights and next actions, and tidy account hygiene.

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