Digital Ads and Campaigns Specialist

2 days ago

Manila, National Capital Region, Philippines Lifted, an Upwork Company™ Full time ₱1,200,000 - ₱2,400,000 per year

Company Description

As a Digital Ads and Campaigns Specialist, you will provide services to an Upwork Managed Services client who is a global leader in the power technologies industry. You will support the planning, execution, and optimization of online advertising campaigns across various platforms such as LinkedIn, Google Ads, Meta Ads (Facebook/Instagram). This role is ideal for someone with a strong interest in digital communications and marketing, data analysis, and paid media strategy.

Job Description

  • Assist in setting up and managing paid advertising campaigns across multiple platforms.
  • Monitor campaign performance and provide regular reports with insights and recommendations.
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Collaborate with the creative team to develop ad copy and visual assets.
  • Support A/B testing initiatives to improve ad performance.
  • Help manage budgets and ensure campaigns stay within allocated spend.
  • Stay updated on platform changes, trends, and best practices in digital advertising.
  • Assist in preparing presentations and performance summaries for internal stakeholders.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2-5 years of experience in digital marketing or advertising.
  • Familiarity with LinkedIn Ads, Google Ads, Meta Ads Manager, and other ad platforms is a plus.
  • Basic understanding of key performance metrics (CTR, CPC, ROAS, etc.) based on implementation objectives.
  • Strong analytical skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in Excel or Google Sheets; experience with analytics tools is a bonus.

Preferred Skills:

  • Google Ads or Meta Blueprint certification (optional).
  • Experience with editing tools such as Photoshop
  • Ability to work independently and collaboratively and as part of a team.

Working Hours

  • Available to work up to 40 hours per week.
  • Willing to work during European time zone hours, between 9AM - 5PM CET Time.

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