Digital Ads and Campaigns Specialist
4 days ago
Company Description
As a Digital Ads and Campaigns Specialist, you will provide services to an Upwork Managed Services client who is a global leader in the power technologies industry. You will support the planning, execution, and optimization of online advertising campaigns across various platforms such as LinkedIn, Google Ads, Meta Ads (Facebook/Instagram). This role is ideal for someone with a strong interest in digital communications and marketing, data analysis, and paid media strategy.
Job Description
- Assist in setting up and managing paid advertising campaigns across multiple platforms.
- Monitor campaign performance and provide regular reports with insights and recommendations.
- Conduct keyword research, audience targeting, and competitor analysis.
- Collaborate with the creative team to develop ad copy and visual assets.
- Support A/B testing initiatives to improve ad performance.
- Help manage budgets and ensure campaigns stay within allocated spend.
- Stay updated on platform changes, trends, and best practices in digital advertising.
- Assist in preparing presentations and performance summaries for internal stakeholders.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2-5 years of experience in digital marketing or advertising.
- Familiarity with LinkedIn Ads, Google Ads, Meta Ads Manager, and other ad platforms is a plus.
- Basic understanding of key performance metrics (CTR, CPC, ROAS, etc.) based on implementation objectives.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Excel or Google Sheets; experience with analytics tools is a bonus.
Preferred Skills:
- Google Ads or Meta Blueprint certification (optional).
- Experience with editing tools such as Photoshop
- Ability to work independently and collaboratively and as part of a team.
Working Hours
- Available to work up to 40 hours per week.
- Willing to work during European time zone hours, between 9AM - 5PM CET Time.
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