
Partnerships & PR Specialist
7 days ago
About the Role
We are looking for a proactive, relationship-focused marketer who can wear two hats:
- Affiliate Partnerships – Recruit, onboard, and engage high-quality affiliate partners to build a high-performing program.
- Media Relations – Pitch to established press contacts, nurture journalist relationships, and secure earned coverage to amplify brand awareness.
Key Responsibilities
Affiliate Program Management
- Identify, recruit, and onboard new affiliate partners across relevant categories (e.g., media, deal sites, influencers, reward sites, etc.).
- Build and maintain strong relationships with affiliates for consistent engagement.
- Develop and execute strategies to boost affiliate acquisition, engagement, and sales performance to meet KPIs.
- Manage day-to-day operations of affiliate platforms (e.g., Impact), including approvals, tracking, reporting, and payouts.
- Create promotional calendars and content guidelines to align affiliates with product launches and campaigns.
- Monitor campaign performance, analyze results, and optimize for ROI.
- Collaborate with PR, influencer marketing, and e-commerce teams to ensure alignment with broader marketing goals.
- Stay updated on affiliate marketing trends and identify growth opportunities.
Media Relations
- Leverage media contact lists to pitch product stories, launches, and seasonal promotions.
- Maintain ongoing journalist relationships with consistent communication and follow-ups.
- Coordinate media outreach with marketing campaigns and product launches.
- Track and report on media coverage.
Qualifications
- 2–4 years of experience in affiliate marketing, PR, partnerships, or related marketing roles.
- Proven track record in affiliate partner recruitment and management.
- Experience pitching to journalists and securing media coverage.
- Excellent communication and relationship-building skills.
- Familiarity with affiliate platforms (Impact, CJ, ShareASale, etc.) and media tracking tools.
- Strong organizational skills and ability to manage multiple priorities.
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