Marketing Manager

3 days ago

Ortigas, Philippines Cable Box Office Shows & Systems Corporation Full time $50,000 - $100,000 per year

JOB SUMMARY:

The Marketing Manager drives brand visibility, market share, and business growth through strategic marketing initiatives.

DUTIES & RESPONSIBILITIES:

Strategic Planning:

  • Develop and implement comprehensive marketing plans and strategies aligned with business goals;

  • Conduct market research to identify target audience, analyze the competition and market trends;

  • Set market objectives, budgets and key performance indicators (KPIs).

Campaign Execution and Analysis:

  • Plan, execute and manage marketing campaigns across various channels, both online and offline;

  • Create engaging and persuasive marketing content;

  • Oversee advertised campaign including budget allocation and performance tracking;

  • Monitor and analyze campaign performance; report and provide insights to the management.

Brand Management:

  • Maintain and enhance the company's brand image and reputation;

  • Ensure consistent brand messaging and visual identity across all marketing channels.

  • Monitor brand performances, analyze and interpret market statistics.

Budget Management:

  • Manage the marketing budget effectively, ensuring optimal resource allocation and return on investment.

People Management:

  • Lead and manage the marketing team by providing guidance, mentorship and support;

  • Collaborate with other departments to ensure alignment and smooth operation.

QUALIFICATIONS:

Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or related field.

Experience:

  • With 5 to 10 years of experience in a managerial role, focusing on brand management in the retail or consumer goods industry.

  • Experience in the Retail and Food & Beverage sectors is a big advantage.

Skills:

  • Strong understanding of brand positioning, customer insights and competitive analysis;

  • Excellent analytical, communication and interpersonal skills.

  • Proficient in Brand Development, Product Management, and Promotion.

  • Skilled in inventory management, visual merchandising, and e-commerce platforms.

  • Strong analytical skills for market, consumer, and competitor insights.

  • Experienced with digital marketing tools, including social media, email, and ad campaigns.

  • Excellent communicator with an eye for brand consistency and visual storytelling.

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