Marketing Manager

4 days ago

Ortigas, Philippines GO ASIA ENTERTAINMENT Full time ₱500,000 - ₱600,000 per year

JOB SUMMARY:

Marketing Manager is responsible for driving brand growth, visibility, and market share through strategic and innovative marketing initiatives. The role involves analyzing market dynamics, leading product launches, managing e-commerce and digital marketing efforts, and overseeing both in-store and traditional media campaigns. This position also requires effective budget planning to ensure all marketing activities align with business goals and maintain consistent brand identity.

DUTIES & RESPONSIBILITIES:

  • Monitor and evaluate market trends, consumer behavior, and competitor activities.
  • Develop and implement marketing strategies to strengthen brand presence and increase market share.
  • Create comprehensive marketing plans aligned with overall business objectives.
  • Lead and execute product launches from planning to rollout.
  • Oversee e-commerce operations and track performance metrics.
  • Manage digital marketing initiatives, including social media, paid advertising, and email campaigns.
  • Support marketing planning and manage budget allocations effectively.
  • Coordinate in-store promotions, mall activities, and on-ground activations.
  • Organize and execute marketing events.
  • Handle traditional marketing efforts, including print media campaigns.

QUALIFICATIONS:

Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or a related field.

Experience: Minimum of 5 years' experience in brand management or a related field within retail or consumer goods.

Skills:

  • Strong background in brand development, product management, and promotional strategies.
  • Knowledgeable in inventory management, visual merchandising, and e-commerce platforms.
  • Proficient in analyzing market, consumer, and competitor insights.
  • Experienced in digital marketing tools and channels, including social media, paid ads, and email campaigns.
  • Excellent communication skills with a strong sense of brand consistency and visual storytelling.

Job Types: Full-time, Permanent

Pay: Php45, Php50,000.00 per month

Benefits:

  • Additional leave
  • Company events
  • Health insurance

Work Location: In person

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