Director of CRO

6 days ago

Quezon City, National Capital Region, Philippines 310 Nutrition Full time ₱1,200,000 - ₱2,400,000 per year

Job Title: Director of CRO & Experimentation

Reporting to: CEO

Job Type: Full Time

Location: In Office, White Plains, Quezon City

About Us

We're a U.S.-based e-commerce company operating a fast-growing AI-first digital marketing hub in White Plains, Metro Manila. Our mission is to build the most advanced testing ecosystem in Asia — combining human creativity, data science, and AI automation to unlock scalable revenue growth for global DTC brands. Our Manila office houses a world-class content studio, Shopify 2.0 development team, and data warehouse engineers. This role sits at the center — leading our CRO pod and building the foundation for AI-assisted experimentation.

Role Overview

The Director of CRO & Experimentation will own all website and landing-page optimization across our Shopify 2.0 ecosystem. You'll design and execute continuous A/B and multivariate testing to improve conversion, AOV, and RPV — while developing systems that gradually automate these processes using AI agents. You'll collaborate daily with data engineers, AI engineers, designers, developers, and copywriters to implement rapid test iterations. This is a high-ownership, in-office leadership position where you'll operate as the producer/CEO of the CRO pod.

Key Responsibilities

● Build and lead the CRO pod (designer, copywriter, developer, analyst, QA).

● Develop and manage the experimentation roadmap aligned to business KPIs (ROAS, LTV:CAC, AOV, conversion rate).

● Partner with the Head of Growth and Data Warehouse team to ensure all CRO data flows into analytics systems.

● Architect and oversee A/B and multivariate tests across offers, landing pages, checkout, and post-purchase flows.

● Define hypotheses, control/variant logic, and success metrics using GA4, Black Crow, and Saras dashboards.

● Translate data into actionable creative and layout hypotheses connecting ad learnings to landing-page optimization.

● Collaborate with AI engineers to design and train AI agents for variant generation, predictive scoring, and automated reporting.

● Oversee documentation and feedback loops for human-to-AI workflow accuracy and process automation.

● Maintain rapid iteration cycles — 'test → measure → document → automate.'

● Ensure Shopify 2.0 themes remain modular, lightweight, and optimized for speed.

● Deliver weekly and monthly experiment dashboards summarizing impact on conversion, AOV, and RPV.

Required Skills & Experience

● 5+ years in CRO, Growth, or Experimentation within high-volume e-commerce or DTC brands.

● Expertise in Shopify 2.0, GA4, , and behavior tools like Hotjar.

● Experience leading statistically significant test pipelines and conversion frameworks.

● Strong grasp of UX design and Figma; comfortable collaborating on wireframes or mockups.

● Working knowledge of front-end development (HTML, CSS, JS).

● Ability to work closely with data and AI teams to develop structured, testable workflows.

● Strong analytical mindset and documentation discipline.

● Excellent communicator capable of turning data into actionable insights.

Mindset & Traits

● AI-First: Obsessed with automating repetitive workflows through AI agents.

● Data-Driven: Every decision backed by measurable data.

● Builder Mentality: Thrives in startup-style, high-speed environments.

● Experimentation DNA: Comfortable failing fast, learning faster.

● Collaborative: Works seamlessly with creative, data, and engineering teams.

Perks & Culture

● In-office role in White Plains, Quezon City with a multidisciplinary team of creatives and data experts.

● Free breakfast, lunch, and dinner prepared daily by our in-house kitchen.

● Modern workspace with a content studio, gym, and creative lab.

● Access to premium tools: GA4, Convert, Figma, Klaviyo, Black Crow, and more.

● Mentorship from global leaders in growth and AI automation.

● Performance-based bounties tied to measurable conversion uplift and successful automation rollouts.

Compensation

Monthly rate plus KPI-based quarterly bonuses tied to conversion growth and automation milestones.

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