Performance & Paid Media Manager
2 days ago
The
Performance & Paid Media Manager
will be responsible for designing, executing, and optimizing digital advertising campaigns across multiple platforms to drive subscriber growth, reduce Customer Acquisition Cost (CAC), increase Return on Ad Spend (ROAS), and maximize Lifetime Value (LTV). This is a senior role, suited to an experienced performance marketer who can both execute and strategically guide channel selection and growth.
RESPONSIBILITIES
•
Develop, implement, and optimize performance marketing strategies across Meta, Google, TikTok, and other high-potential channels.
• Manage and optimize $20–30k monthly paid media spend to achieve CAC, ROAS, and LTV targets.
• Lead end-to-end campaign execution, including audience segmentation, creative briefing, ad buying, optimization, and scaling.
• Recommend and test new channels (e.g., YouTube, Pinterest, affiliates) and growth tactics to expand reach and revenue.
• Produce weekly reporting and insights for the Head of E-Commerce, covering CAC, ROAS, subscription conversion rates, retention, CTR, and spend efficiency.
• Collaborate closely with the design team to brief and iterate creative assets, ensuring performance-driven testing.
• Liaise with Shopify developer and freelance partners where needed to ensure smooth execution of campaigns, landing pages, and checkout flows.
• Establish processes, frameworks, and benchmarks for future hires as the performance marketing function scales.
Key Requirements (Skills & Experience)
•
5+ years of proven experience in performance marketing with a strong track record of scaling D2C e-commerce brands (preferably in health, wellness, or supplements).
• Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, GA4, and other performance platforms.
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Demonstrated ability to manage significant monthly media budgets ($20k+) with measurable ROI improvements.
• Exceptional written and verbal communication skills in English, with the ability to present performance insights clearly.
• Strategic and hands-on — comfortable driving the big picture as well as executing the details.
• Experience mentoring or managing junior marketers a plus.
Tools & Platforms
• Meta Ads Manager, Google Ads, TikTok Ads
• GA4, Google Tag Manager, Looker Studio (reporting)
• Shopify, Recharge (subscriptions), Klaviyo (email), Gorgias (CX platform)
•
Familiarity with affiliate and influencer platforms beneficial
-
Paid Media Specialist
2 days ago
Pasig, National Capital Region, Philippines ZZ Connect Inc Full time ₱1,200,000 - ₱2,400,000 per yearZigzag is looking for a Paid Media Specialist to join our teamWe are looking for a Paid Media Manager with a strong focus on social media to join our growing team. In this role, you will be responsible for building and managing ad campaigns across various paid social platforms. You will work closely with client-facing performance managers, Paid Social Media...
-
Global Paid Media Specialist
2 days ago
Pasig, National Capital Region, Philippines Azeus Systems Limited Full time $30,000 - $60,000 per yearAzeus Systems Limited is looking for Global Paid Media Specialists for its multi-awarded and leading software solution, Azeus Convene.Convene is a board management software for boards and senior leadership. Our award-winning board meeting software offers a comprehensive suite of tools that enhances collaboration, accelerates decision-making, and empowers...
-
Paid Social
2 days ago
Pasig, National Capital Region, Philippines AGC Power Holdings Corp Full time $40,000 - $60,000 per yearRole DescriptionThe Paid Social / Social Media Specialist will be responsible for managing and executing both organic and paid social media strategies to drive brand awareness, engagement, and conversions. This hybrid role combines creative content creation with data-driven campaign management. You'll oversee social media channels, develop compelling...
-
Social Media Manager
2 days ago
Pasig, National Capital Region, Philippines Podcast Network Asia Full time ₱400,000 - ₱600,000 per yearWe are looking for a creative and organized Social Media Manager to fully own our brand's online presence — from content strategy and creation to post scheduling, community engagement, and ad performance. This person will also handle paid campaigns, performance monitoring, and budget optimization, making this ideal for a digital-savvy all-rounder.Minimum...
-
Performance Marketing Manager
2 weeks ago
Pasig, National Capital Region, Philippines L'Oréal Full time ₱144,000 - ₱240,000 per yearWho is L'Oréal?L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L'Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 [VK1] [BW2] international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York,...
-
Social Media Manager
2 weeks ago
Pasig, National Capital Region, Philippines Podcast Network Asia Full time ₱400,000 - ₱600,000 per yearWe are looking for a creative and organized Social Media Manager to fully own our brand's online presence — from content strategy and creation to post scheduling, community engagement, and ad performance. This person will also handle paid campaigns, performance monitoring, and budget optimization, making this ideal for a digital-savvy all-rounder.Minimum...
-
Social Media Manager
2 days ago
Pasig, National Capital Region, Philippines August 99 Full time ₱1,200,000 - ₱2,400,000 per yearAgent Image Marketing (AIM) is an Agent Image division that specializes in providing digital marketing solutions to help small businesses build their brands online.Being in an industry known for its fast-paced environment and ever-changing ecosystem, members of the team are expected to be open, adaptable, and forward-thinking.Our organization culture can be...
-
Media Planner
2 weeks ago
Pasig, National Capital Region, Philippines Nuworks Interactive Labs, Inc. Full time ₱1,200,000 - ₱2,400,000 per yearHybrid - 3x a Week Onsite at our Ortigas OfficeThe Media Planner (Digital) is responsible for executing media plans and ensuring campaigns are delivered according to the overall strategy. They maintain strong relationships with clients and suppliers, supporting smooth campaign execution.The role involves monitoring campaign performance and recommending...
-
Media Planner
2 weeks ago
Pasig, National Capital Region, Philippines NuWorks Interactive Labs, Inc. Full time ₱450,000 - ₱900,000 per yearTheMedia Planner (Digital)is responsible for executing media plans and ensuring campaigns are delivered according to the overall strategy. They maintain strong relationships with clients and suppliers, supporting smooth campaign execution. The role involves monitoring campaign performance and recommending optimizations to improve results. While staying...
-
Social Media Manager
2 days ago
Pasig, National Capital Region, Philippines August 99, Inc. Full time ₱900,000 - ₱1,200,000 per yearAgent Image Marketing (AIM) is an Agent Image division that specializes in providing digital marketing solutions to help small businesses build their brands online.Being in an industry known for its fast-paced environment and ever-changing ecosystem, members of the team are expected to be open, adaptable, and forward-thinking.Our organization culture can be...