Performance Marketing Manager

Who is L'Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L'Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 [VK1] [BW2] international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L'Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L'Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?

As a Performance & Search Manager under the CDMO Team, you are the leader of biddable media and will be responsible for championing performance and data-led digital media strategy and execution to deliver media activations that drive business results, with particular emphasis on e-commerce and search, for the Divisions that you will handle. You will play a pivotal role in driving e-commerce media and search excellence in execution. You will also partner with key cross-functional stakeholders to drive new media initiatives, new buyer acquisition, retention and growth, and further Create Beauty that Moves the World. You are expected to manage the following:

• Lead in integrated media strategy for all offsite and onsite biddable media solutions
• Take ownership of digital media budgeting allocation, working closely with E-com, Brand, & Division teams in ensuring media budget sufficiency and effective traffic plan to drive brand-driven e-com sales
• Custodian of e-com media performance to drive business impact including setting clear media objectives, optimizations and KPIs
• Leads in crafting ecomm media and search learning agenda, test and learns and be in the lookout for innovation opportunities for the Brand & Division
• Drive search strategy and keyword planning, following Brand & Division frame & priorities, to ensure integration of multiple touchpoints
• Build, govern and ensure adoption of e-commerce media planning, execution and optimization framework cascaded by Zone / Corporate
• Drive and provide support to build key enablers of measuring and monitoring division's activities and KPIs
• Develop consumer understanding through consumer data, contributing to the overall analysis of the consumer path to purchase, and work with Brand OBMs to develop personalized communications to improve CR
• Creation of audience strategy for the Brand & Division
• Analyze campaign performance and ensure activation of the right media touchpoints, tracking and drawing conclusions from specific media/e-commerce KPIs (GMV Achievement, CIR%, ROAS, Media GMV contribution, conversion rate, unique visitors, pageviews, etc.)
• Work with agency, e-commerce, & brand teams to constantly A/B test assets on key levers to drive better CTR and CR
• Support CDMO Head of Media in cultivating and incubating inter-agency and marketing solutions partners' relationship to deliver more sustainable and growth driven outcomes
• Bring in new media revenue streams/ new ways into commerce
• Building constant learning and guidelines, and translate any zone guidelines for local implementations

Professional and Technical Competencies

• Performance Search
• Lead performance paid media campaigns including digital support for e-commerce, media finance, and tools management
• Manage and run Performance Search
• Consult from a budget POV for Brands/Division
• Performance Display Media
• Manage and activate Performance Display Media for Brands/ Division

Who are we looking for?

• 7+ years' experience in digital and performance media planning
• Prior experience working in media agency or client side to drive online business will be preferable
• Strong knowledge of digital media ecosystem, ad tech, biddable media, programmatic buying, audience data acquisition/segmentation
• Familiarity with new AI- optimization solutions: Performance Max, GMV MAX
• Proficiency in affiliate marketing, short video and livestream boosting
• Strong analytical and problem-solving skills
• Highly self-motivated, proactive, can-do attitude
• Ability to effectively communicate with cross-functional teams
• Ability to work under pressure in a fast-paced, rapidly changing environment
• Experience handling Lazada/Shopee/TikTok marketing solutions is advantageous
• Ability to influence key stakeholders by understanding the needs of different functions from their perspectives

L'Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual's race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.