Paid Media Specialist

2 days ago

Pasig, National Capital Region, Philippines ZZ Connect Inc Full time $60,000 - $80,000 per year
Zigzag is looking for a Paid Media Specialist to join our team

We are looking for a Paid Media Manager with a strong focus on social media to join our growing team. In this role, you will be responsible for building and managing ad campaigns across various paid social platforms. You will work closely with client-facing performance managers, Paid Social Media specialists, and the measurement team to exceed client performance expectations.

Responsibilities:

Campaign Set Up:
  • Build and manage ad campaigns for the agency across your allocated clients in all paid social platforms (Meta, TikTok, Pinterest, etc.)
  • Manage the performances of your media campaigns which include but are not limited to objective optimisations, audience targeting, ad creative changes, bid pacing, exclusions, budget changes, split tests, data feed optimisation etc.
  • Take control of your client's budgets, establish new ratios and splits by objective, placement and platform to ensure we maximise client ROI
Optimising strategies:
  • Put forward and implement optimisation strategies for these campaigns across all paid media channels with a strong focus on paid social Implement and test new strategy, tactics and platform features to identify best-performing strategies and maximise client's performance.
  • Work with our measurement team to understand incremental uplift of advertising changes and optimisation the agency applies for our clients
Supporting the Performance team:
  • Support the team in client goals, targets, and budgets during quarterly business reviews and fortnightly meetings, as well as in managing challenging campaigns and reporting on key metrics like clicks, impressions, spend, and revenue.

Although the key responsibilities of the role are clearly outlined, this vacancy is specifically suited for someone who enjoys adapting to the evolving needs of both the agency and the position.

Cultural fit:
In addition to your marketing skills and experience, we seek someone who fits well with our culture and team. We balance challenging, exciting work with flexibility and a life-work balance that suits you. We are passionate about our work, the retail environment, and our clients, but equally passionate about our hobbies, friends, family, and various initiatives outside of work. Our supportive and humble team culture allows you to be yourself, fostering an environment for personal and professional growth.

Your background:
  • At least 2 years of experience as a Paid Media Manager with the ambition to grow your skills on social platforms, such as Facebook Business Manager, Meta Ads Manager and TikTok, Snapchat, or Pinterest ads.
  • Experience in Google Analytics, Google Studio, Google Sheets, Excel are preferred but not required
  • You have experience in creating paid social media strategies that align with the objectives of the client. Together with the Performance Manager you make sure you understand the business goals, target audiences, and campaign goals.
  • Comfort with the main responsibilities outlined above, along with opportunities for personal growth and development.
  • Strong analytical skills and comfort in using and managing data inside Excel or Google sheet Ability to connect with a range of stakeholders and build positive relationships
  • Ability to think and solve problems creatively
  • Love eCommerce and love working with emerging direct-to-consumer brands

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