Global Paid Media Specialist

2 days ago

Pasig, National Capital Region, Philippines Azeus Systems Limited Full time $30,000 - $60,000 per year


Azeus Systems Limited is looking for Global Paid Media Specialists for its multi-awarded and leading software solution, Azeus Convene.

Convene is a board management software for boards and senior leadership. Our award-winning board meeting software offers a comprehensive suite of tools that enhances collaboration, accelerates decision-making, and empowers governance - all in one convenient platform. With a global footprint in over 100 countries, Convene helps organizations worldwide streamline their governance processes.

As a Global Paid Media Specialist you will be a superstar in charge of increasing website traffic, generating qualified leads, and nurturing those leads down the buyer journey. You will work closely with sales teams to ensure marketing activity and sales goals are aligned.

In this role you will

  • Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Continually look for new ways to generate leads and manage targeted list development.
  • Manage paid advertising through social channels, run growth experiments: monitor, analyze and report KPIs, continuously testing and optimizing channels, audiences, bidding strategies, creative assets, and copy to maximize immediate and long-term ROI.
  • Think strategically, analytically, and creatively about new ways to reach B2B customers and increase the relevance of our communication, investigating, testing, and tracking new channels using paid media.
  • Have fun as part of a multidisciplinary collaborative team of people who live our core values.

Your Profile

  • Bachelors degree, or equivalent experience.
  • An owner with 3+ years of experience in hands on display and video advertising, media buying, and brand lift studies, ideally at a B2B Tech company (or client).
  • Previous professional experience driving B2B/B2C acquisition with campaigns across Paid Social
  • You are an excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Proficiency in marketing automation to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Experience building a comprehensive Digital Marketing strategy from the ground up, applying strategies of non-traditional creative solutions, funnel optimization, and growth
  • Proven success managing Online Marketing and CPC, CPA, and CPM cost models on Paid Social.
  • Strong analytical skills for robust data-driven decision making with experience in distilling volumes of data into simple KPIs and tracking, telling stories using data.
  • Good writing and verbal communication skills (including presentation skills).
  • Strong sense of ownership and determination to get things done, with humility and eagerness to learn and grow with a hands-on mindset.
  • Passion for changes and adapt yourself easily to new scenarios.
  • Proficiency with Google Analytics, Excel, Supermetrics or Superset, Native ads (Taboola, Bing, etc), Facebook Business Manager, LinkedIn Business Manager, Google Ads (all products), Data Studio, Growth Ops (paid media routine) Demand Side Platform (DSP), and Data Management Platform (DMP).

What's in it for you

  • Hybrid work set-up
  • Opportunity to grow skills as you work alongside experienced digital marketers and a global team.

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