Events and Partnerships Director

In the company, Sanserif, Inc., publishers of adobo magazine, events and activation projects provide significant business, marketing and networking opportunities for the company, as well as for our clients and partners. 

The goal and mission for the Events Department is to be best-in-class in Asia in terms of staging events and is major profit center for the company, leveraging on its solid foundation, track record, and brand reputation built from 2006.

Events range from regular conferences, seminars, masterclasses, roundtables and firechats, to parties and networking events. Content output and production from events is normally fed into the publishing platform of adobo magazine. Beyond the actual staging of the events, key performance indicators are measured, by the level of promotion and marketing; ticket sales and registration; generating revenue from sponsorships; editorial coverage such as interviews, podcasts, social streaming; positive engagement and feedback; and database and membership acquisition. We should provide end-to-end seamless user-experience using the most appropriate events software tools and suppliers. Success is also measured by the profitability of each event and the annual contribution to the overall business. Achieving company revenue goals.

The Events and Partnerships Director is responsible for the planning, design, production, promotion, overall co-ordination and profitability of each event. From Concept, Coordination, Control, Culmination, and Closeout.

• Achieve company revenue goals by booking and executing logistically successful events.
• Coordinating sponsorships, marketing and publicity, and promotions to increase event attendance and awareness.
• Communicating with the internal team and with clients to determine their needs and objectives in order to create a successful event
• Creating event budgets and working with finance staff to monitor expenses during events to ensure that costs are within budget guidelines
• Developing and implementing an event marketing plan that aligns with the event's and  client's objectives, including identifying target audiences and creating promotional materials across the various platforms. Coordinating with the business and content team a

marketing plan for an event that includes promotion through social media and other channels such as direct mail or email marketing services
- Negotiating contracts with vendors to secure services such as events staging, entertainment, venue rental, streaming partners, swag kits, etc.
- Oversee all aspects of an event from planning and execution to post-event analysis.

Event & Partnerships Director Job Responsibilities:

• Conducts short- and long-term planning and management for events and parnerships.
• Develops and recommend the budget, marketing plans, and objectives and manages within those approved plans.
• Maintains or exceeds budgeted sales and profits in all event areas.
• Recommends, develops, and implements effective event plans for generating event revenues.
• Evaluates each piece of event business to ensure business can be properly serviced.
• Assembles creative and innovative event teams based on internal capabilities or outsources to qualified vendors.
• Trains, supervises, and works with event staff, to solicit and book banquet and catering functions, as well as the planning, merchandising and execution of the functions.
• Leads event team to build long-term, value-based customer relationships that enable achievement of sales objectives.
• Administers all phases of the event department, including but not limited to sales, planning, marketing, servicing, and administrative procedures.
• Coaches and counsels employees to reflect company service standards and procedures.
• Brainstorming and implementing event plans and concepts.
• Handling budgeting and invoicing.
• Liaising and negotiating with vendors.
• Negotiating sponsorship deals.
• Handling logistics.
• Updating senior management.
• Managing branding and communication.
• Developing event feedback surveys.

Event Manager Qualifications / Skills:

• Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds
• Service oriented style with professional presentations skills
• High energy
• Entrepreneurial spirit
• Motivational leader
• Effective in providing exceptional customer service
• Ability to improve the bottom line
• Clear concise written and verbal communication skills

Event & Partnerships Manager works in a fast-paced environment and are often required to work long hours, including evenings and weekends. They spend most of their time meeting with clients, planning events, and supervising staff. They also spend time developing marketing plans, preparing proposals, and negotiating contracts. Event sales managers may travel to meet with clients or to attend conventions and trade shows.