Trade Execution Specialist

1 week ago

Malabon, Philippines Lifestrong Marketing Full time

The Trade Execution Specialist is responsible for delivering compelling, on-brand in-store visual merchandising executions across key retail partners, primarily Watsons Personal Care Stores. The role ensures that products are visually appealing, compliant with planograms, and optimized to drive shopper conversion through strong shelf presence and effective display implementation.

Key Responsibilities1. In-Store Execution & Compliance

  • Implement planograms, shelf layouts, and gondola designs in alignment with brand guidelines and retailer requirements.
  • Monitor and ensure visual compliance across Watsons branches through field visits and third-party audit reports.
  • Oversee installation and upkeep of permanent and temporary displays, signages, shelf-talkers, testers, and other POS materials.

2. Trade Display Strategy

  • Develop and adapt visual merchandising strategies for major trade promotions and new product launches.
  • Collaborate with brand and trade marketing teams to create in-store visibility materials aligned with campaign objectives.
  • Recommend customized merchandising solutions to improve brand blocking, off-shelf visibility, and conversion areas.

3. Retail Partner Collaboration

  • Coordinate with Watsons VM and operations teams on in-store visibility plans and execution timelines.
  • Conduct store checks with key account managers or sales representatives to assess needs and identify opportunities.
  • Prepare and submit display proposals for major trade events and ensure timely approval and execution.

4. Reporting & Analytics

  • Perform and document monthly store audits; prepare detailed reports on planogram compliance and display performance.
  • Analyze the impact of visual merchandising initiatives on sell-out performance and recommend enhancements.
  • Track deployment, utilization, and effectiveness of POS materials and visual assets.

Qualifications

  • Bachelor's degree in Marketing, Business, Design, or a related field.
  • Minimum of 2–3 years of experience in visual merchandising, preferably in FMCG or retail.
  • Experience with beauty, personal care, or health-related product categories is an advantage.
  • Proficient in Microsoft Office; knowledge of Adobe Illustrator, Photoshop, or similar design tools is a plus.
  • Strong eye for detail, creativity, and execution excellence.
  • Excellent communication and coordination skills; comfortable working with field teams and retail partners.
  • Willing to travel regularly for store audits and execution checks.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Education:

  • Bachelor's (Preferred)

Experience:

  • Trade: 1 year (Preferred)

Willingness to travel:

  • 100% (Preferred)

Work Location: In person

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