Senior Marketing Manager

Our company is an Australian‑ and Philippine‑owned outsourcing firm that helps businesses worldwide build dedicated remote teams in the Philippines, seamlessly integrating them as part of the client's own workforce.

We are seeking a Senior Marketing Manager – Growth Strategy & Execution who will lead end-to-end marketing strategy across the Australian market with the goal of driving brand visibility, generating high-quality leads, and supporting revenue growth. This role combines strategic growth planning with hands-on execution, ensuring that marketing initiatives translate into qualified opportunities for the business.

The ideal candidate is a strong strategist with exceptional execution skills, deeply analytical, and experienced in performance-based marketing geared toward client acquisition in the AU region.

Key Responsibilities

Strategic Marketing Leadership

• Develop the overall marketing strategy targeting the Australian market, aligned with business growth goals.
• Build multi-channel marketing plans (digital, content, events, partnerships) to attract and convert enterprise and SMB clients.
• Identify market opportunities, audience segments, and positioning strategies that differentiate the company's outsourcing solutions.
• Collaborate closely with senior leadership on go-to-market initiatives and market expansion priorities.

Growth & Performance Marketing

• Own and optimize campaigns across paid, organic, content, and social channels to maximize qualified leads.
• Lead data-driven experimentation and continuously refine marketing activities based on performance insights.
• Develop messaging frameworks and value propositions tailored to decision-makers across industries.
• Manage marketing funnels, lead scoring, and campaign ROI, ensuring alignment with sales objectives.

Execution & Content Development

• Oversee creation of high-impact marketing assets: case studies, capability decks, digital content, videos, and thought leadership.
• Execute campaigns that support sales outreach and enterprise acquisition.
• Maintain a consistent brand identity and ensure messaging accuracy across all channels.

Market Intelligence & Reporting

• Conduct continuous research on the AU outsourcing landscape, including industry trends, competitor activity, and client behaviors.
• Provide leadership with insight-based recommendations to support revenue strategy, market priorities, and positioning.
• Track campaign performance, market engagement, and lead generation trends and report findings regularly.

Team Leadership

• Manage a small marketing team, providing direction, coaching, and performance oversight.
• Guide the team in executing campaigns, producing content, and supporting sales deliverables.
• Foster a culture of creativity, accountability, and continuous improvement.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of marketing experience, with at least 3 years in a senior or leadership role.
• Strong background in growth, performance, or B2B marketing.
• Proven experience generating leads for service-based or outsourcing-related offerings (preferred but not required).
• Excellent grasp of AU market dynamics and customer behaviors.
• Strong analytical mindset with experience in data-driven campaign management.
• Exceptional communication, leadership, and project management skills.

Preferred

• Experience in BPO, outsourcing, shared services, or offshore staffing industries.
• Deep understanding of marketing funnels and sales-enablement strategies.
• Experience collaborating closely with senior executives and cross-functional teams.

Work Setup & Schedule

• Hybrid work arrangement.
• AU business hours.
• Occasional flexibility for leadership meetings or campaign-related activities.

What We Offer

• High-impact role that directly influences revenue growth.
• Exposure to both strategy and hands-on execution.
• Opportunity to shape the company's presence in the Australian market.
• Collaborative environment with strong leadership visibility.