Marketing and Creative Lead

Marketing and Creative Lead

Job Description:

Lead Marketing Executive will take ownership of our day-to-day marketing execution, driving campaigns, maintaining our digital presence, and ensuring alignment across all channels. You will play a central role in executing the marketing strategy, with responsibility for the website, SEO, content, social media, and regular performance reporting.

You'll work closely with cross-functional teams, including Sales and our Marketing and Sales Engagement Specialist to ensure our marketing efforts are aligned, data-driven, and effective.

Objectives of the Role:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Evolve lead-nurturing tactics

Key Responsibilities:

1. Marketing Strategy & Execution

2. Support the development and execution of marketing strategies that align with company goals.

3. Identify target audiences and market segments; tailor messaging and tactics accordingly.
4. Manage campaign planning, activation, and optimisation across digital and offline channels.

5. Collaborate with internal teams to ensure marketing aligns with product, sales, and service goals.

6. Website & SEO

7. Own the day-to-day management of the company website, ensuring all content is up-to-date, user-friendly, and aligned with brand messaging.

8. Regularly review and implement SEO best practices to drive visibility, traffic, and conversion.

9. Liaise with developers or use CMS tools to manage site updates and campaign landing pages.

10. Social Media & Digital Channels

11. Manage and grow the company's presence across platforms like LinkedIn, Facebook, and others where relevant.

12. Plan and schedule content that supports campaigns, brand messaging, and thought leadership.

13. Monitor engagement, respond to interactions where appropriate, and report on channel performance.

14. Brand Development:

15. Lead efforts to build and strengthen the company's brand identity.

16. Develop and enforce brand guidelines across all marketing channels.

17. Ensure consistency in messaging and branding across various platforms.

18. Event Marketing

19. Plan and support the execution of events, conventions, webinars, and customer-facing sessions.

20. Coordinate pre- and post-event marketing, including digital promotion, collateral, and follow-ups.

21. Work with internal and external stakeholders to ensure events are aligned with brand objectives and well attended.

22. Content Strategy:

23. Develop and execute content marketing strategies to engage and educate the target audience

24. Collaborate with the appropriate teams to create compelling and relevant content for various platforms.

25. Ensure content aligns with brand messaging and resonates with the target demographic.

26. Lead Generation & Sales Support

27. Develop and execute lead generation campaigns that feed into the sales pipeline.

28. Work closely with the Sales team to ensure strong alignment, proper handoff, and tracking of leads.

29. Support lead nurturing through marketing automation and targeted communication.

30. Analytics & Reporting

31. Track KPIs and campaign performance using tools such as Google Analytics, Search Console, and native social platform analytics.

32. Deliver regular reports to management with insights, trends, and data-backed recommendations.

33. Continuously assess and refine marketing activities based on performance outcomes.

34. Cross-Functional Collaboration

35. Partner with Sales to ensure campaigns support commercial goals and provide necessary sales enablement materials.

36. Collaborate with the Marketing and Sales Engagement Specialist to ensure marketing content and strategy reflect customer feedback and product insights.
37. Ensure learnings from customer interactions and frontline feedback inform content, messaging, and campaign direction.