Senior Creative Writer

1 week ago

Pasig, National Capital Region, Philippines BAYO MANILA, INC. Full time ₱1,200,000 - ₱2,400,000 per year

Job Summary:

The Senior Creative Writer is responsible for leading the development of compelling concepts, copy, and storytelling for BTL campaigns, activations, events, and brand experiences. This role requires a balance of creativity, strategic thinking, and presentation skills to deliver impactful ideas for pitches and client campaigns. The Senior Creative Writer collaborates closely with art directors, designers, strategists, and account managers to bring brand stories to life across multiple touchpoints.

Key Responsibilities:

1. Creative Ideation & Concept Development

  • Lead brainstorming sessions and contribute fresh, innovative ideas for BTL campaigns (events, activations, trade marketing, digital extensions, and experiential campaigns).
  • Develop campaign concepts that are strategic, relevant, and aligned with brand objectives.
  • Craft engaging storylines, themes, and messaging frameworks for presentations and campaign execution.

2. Copywriting & Content Creation

  • Write clear, persuasive, and engaging copy for campaign collaterals, event scripts, taglines, AVPs, social media tie-ins, and other marketing materials.
  • Adapt tone and messaging based on brand guidelines and target audience.
  • Ensure all copy aligns with creative direction and client objectives.

3. Pitch & Presentation Development

  • Partner with the creative and accounts team to prepare pitch decks and client presentations.
  • Translate concepts into compelling narratives that can be presented persuasively.
  • Present ideas confidently during client pitches and internal reviews.

4. Collaboration & Leadership

  • Work closely with Art Directors, Designers, and Producers to ensure holistic campaign execution.
  • Mentor junior writers and contribute to their creative growth.
  • Act as a thought partner to the Creative Director in shaping creative strategies.

5. Research & Insights

  • Stay updated on industry trends, cultural insights, and competitor activities to inspire fresh ideas.
  • Conduct background research to strengthen concepts and support storytelling.

Qualifications:

  • Bachelor's degree in Advertising, Communication, Marketing, or related field.
  • Minimum 4–5 years of experience as a Copywriter / Creative Writer, preferably in BTL, advertising, or events agency.
  • Proven track record in campaign ideation, pitch presentations, and BTL activations.
  • Exceptional writing and storytelling skills in English and Filipino.
  • Strong presentation and communication skills, with the ability to pitch ideas confidently.
  • Collaborative mindset, able to work effectively with cross-functional teams.
  • Highly creative, detail-oriented, and able to manage multiple projects under tight deadlines.

Job Type: Full-time

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Health insurance
  • Life insurance
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Work Location: In person

  • Senior Creative Writer

    2 weeks ago

    Pasig, National Capital Region, Philippines Vantage Events & Music Production Full time ₱900,000 - ₱1,200,000 per year

    Company DescriptionVANTAGE Events and Music Production Inc. is a creative and professional team based in Pasig City that specializes in full-service event management, creative consultancy, multimedia and audio-visual production, talent casting, and music production. They strive to match their diverse talent pool with the various needs of media and...

  • Creative Writer

    2 weeks ago

    Pasig, National Capital Region, Philippines Stamps Enterprises Full time ₱200,000 - ₱500,000 per year

    The Creative Writer (Events-Focused) is a cross-functional role responsible for developing impactful event communications while actively contributing to client-facing pitches and program leadership. Beyond writing scripts and collaterals, the role requires strong presentation skills and the ability to spearhead event programs in collaboration with Accounts...

  • Senior Content Writer

    4 days ago

    Pasig, National Capital Region, Philippines StraightArrow Corporation Full time ₱80,000 - ₱120,000 per year

    The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery.Experience in B2B marketing is preferred, but not...

  • Fashion Writer

    2 weeks ago

    Pasig, National Capital Region, Philippines AGC Power Holdings Corp Full time ₱40,000 - ₱60,000 per year

    Company DescriptionAGC Power Holdings Corp. (AGC PHC) is an investment management company dedicated to supporting aspiring Filipino entrepreneurs in building successful businesses. As the parent company of several high-performing multimedia companies, AGC PHC includes renowned names such as One MEGA Group Inc., Mega Global Licensing Inc., Modern Media Group...

  • Senior Creative Designer

    1 week ago

    Pasig, National Capital Region, Philippines 2X Full time ₱900,000 - ₱1,200,000 per year

    The BriefWe are a premium Marketing-as-a-Service ( MaaS ) company focused on providing B2B digital marketing expertise for companies in the USA. At 2X, you get to enjoy these benefits:Creative and passionate working cultureCompetitive salary and benefitsOpportunity to collaborate with international clientsWhy Work With Us?We are a world-class, diverse team...

  • Content Writer

    4 days ago

    Pasig, National Capital Region, Philippines Robinsons Land Corporation Full time ₱400,000 - ₱600,000 per year

    JOB OVERVIEW:The Content Writer creates and publishes content (in long/short form), ensuring coherent message delivery for the brand and its projects' online and offline customer touch-points. S/he will liaise and coordinate with Marketing and Public Relations in producing effective publications via different platforms.QUALIFICATIONS:-Bachelor's Degree...

  • Content Writer

    2 weeks ago

    Pasig, National Capital Region, Philippines Azeus Systems Limited Full time ₱350,000 - ₱600,000 per year

    As a Content Writer, you will play a pivotal role in crafting compelling and informative content that educates, engages, and inspires our target audience. You will collaborate closely with our marketing and research teams to develop content that effectively communicates our ESG product's value and highlights our commitment to sustainable businesses....

  • Fashion Writer

    16 hours ago

    Pasig, National Capital Region, Philippines AGC Power Holdings Corp Full time ₱400,000 - ₱600,000 per year

    Role DescriptionThe Fashion Writer develops and writes fashion stories and fashion features for the magazine. He/she must be passionate about the latest fashion trends and personalities and be able to bring creative ideas to life. He is also responsible for producing written content for both print and digital assets.Key ResponsibilitiesWrite and develop...

  • Digital Content Writer

    1 week ago

    Pasig, National Capital Region, Philippines AGC Power Holdings Corp Full time ₱40,000 - ₱60,000 per year

    Company DescriptionAGC Power Holdings Corp. (AGC PHC) is an investment management company dedicated to supporting aspiring Filipino entrepreneurs in building successful businesses. As the parent company of several high-performing multimedia companies, AGC PHC includes renowned names such as One MEGA Group Inc., Mega Global Licensing Inc., Modern Media Group...

  • Associate Creative Director

    4 days ago

    Pasig, National Capital Region, Philippines 2X Full time ₱2,304,000 - ₱3,168,000 per year

    TheAssociate Creative Director - Contentwill drive content and design strategy for a range of clients, requiring expertise in content creation, branding, and UI/UX design. You will work closely with clients and a multidisciplinary team to produce impactful marketing campaigns. Experience in B2B marketing is preferred.Key Responsibilities:Strategic...