Marketing Coordinator

4 days ago

Work from Home, Philippines nightowl consulting Full time ₱1,200,000 - ₱2,400,000 per year
Description

We are seeking a highly capable and results-driven Marketing Coordinator with a strong background in email/SMS marketing, campaign execution, data management, and real estate/mortgage industry experience. This role is not about content creation or creative design but about precision, execution, compliance, and leveraging existing tools to optimize performance.

The ideal candidate is a tech-savvy marketing operator who understands the power of automation, data-driven campaigns, and can maintain data integrity across systems while supporting a fast-paced mortgage-focused organization.

Key Responsibilities

Marketing Operations

  • Leverage and manage existing marketing systems and tools— "plug and play" without needing to build from scratch.
  • Customize marketing templates (flyers, emails, SMS) by updating market-specific stats and messaging

    to match targeted audiences.
  • Execute SMS and email marketing campaigns, including drip sequences, on schedule and within

    compliance standards.
  • Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Data & Compliance

  • Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems.
  • Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations
  • Ensure all marketing materials and strategies are compliant with mortgage industry standards and

    guidelines.

Technical/Automation

  • Implement and optimize workflows using marketing automation platforms and CRM integrations.
  • Work with APIs to connect marketing platforms and ensure seamless communication between

    systems.
  • Troubleshoot system errors or marketing logic issues across tools and campaigns.

Strategic Support

  • Provide tactical input into the planning and execution of marketing strategies tailored to real estate

    and mortgage audiences.
  • Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and

    close.
  • Collaborate with loan officers, agents, and operations teams to align marketing efforts with business

    objectives.
Skills, Knowledge and Expertise
  • Experience: 3–5 years in marketing operations or coordination, ideally within the real estate or mortgage industry.

Tools:

  • Familiar with Insellerate, Hubspot, Go High Level, Salesforce, Big Purple Dot or similar CRMs.

Skills:

  • Strong understanding of email and SMS marketing, segmentation, and A/B testing.
  • Excellent data hygiene and management skills.
  • Knowledge of API integrations and automation logic
  • Proficiency with compliance-related marketing practices in mortgage/real estate.
  • Clear communicator and organized multitasker who thrives in a system-driven environment.
  • Proficiency with Excel

Preferred:

  • Ideal candidate would have experience the following (or similar) tools: Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Typeform, ChatGPT
  • Ideal candidate would also have some web design and/or social media management experience
Benefits
  • Above market salary
  • HMO on Day 1 for principal and two dependents
  • Government-mandated benefits
  • Performance-based Incentives
  • Quarterly Company Events
  • 1,000 PHP De Minimis
  • Equipment and software provided
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