Part-Time Marketing Specialist

Position Overview

We are seeking a strategic and creative Part-Time Marketing Specialist to drive our marketing efforts in the recruitment industry. This role requires 15-20 hours per week and focuses on content creation, digital marketing, and paid advertising campaigns to support our client acquisition and brand positioning goals.

Key Qualifications

Required Experience

• Proven experience in B2B service marketing, preferably within the recruitment or HR services industry
• Demonstrated proficiency with Active Campaign for email marketing automation and campaign management
• Strong portfolio showcasing content creation across multiple digital channels
• Hands-on experience managing social media platforms for business growth
• Working knowledge of the recruitment industry, hiring processes, and talent acquisition trends
• Proven track record managing Google Ads and LinkedIn advertising campaigns with measurable ROI

Technical Skills

• Marketing Automation: Active Campaign (required)
• AI Tools: Icon AI for content optimization and creation
• Advertising Platforms: Google Ads, LinkedIn Campaign Manager
• Social Media: LinkedIn, Facebook, Twitter (X)
• Analytics: Google Analytics, social media analytics tools
• SEO: Keyword research, on-page optimization, content optimization

Core Competencies

• Excellent written and verbal communication skills
• Strategic thinking with strong analytical capabilities
• Self-motivated and able to work independently with minimal supervision
• Detail-oriented with strong project management abilities
• Creative mindset with data-driven decision-making approach

Primary Responsibilities

Content Development & Management

• Create compelling, industry-relevant blog posts and articles targeting recruitment professionals and potential clients (2-3 per week)
• Develop engaging social media content that drives engagement and establishes thought leadership posts weekly)
• Ensure all content aligns with brand voice, SEO best practices, and marketing objectives
• Leverage Icon AI to optimize content creation and maintain consistency

Social Media Management

• Manage and grow our presence across LinkedIn, Facebook, and Twitter
• Monitor, respond to, and engage with our online community in a professional and timely manner
• Build relationships with recruitment industry influencers and target audience members
• Track social media metrics and adjust strategies based on performance data

Paid Advertising Campaign Management

• Design, launch, and optimize Google Ads campaigns targeting recruitment service buyers
• Create and manage LinkedIn advertising campaigns for client acquisition
• Monitor campaign performance daily and make data-driven adjustments to maximize ROI
• Conduct A/B testing on ad creative, targeting, and messaging

Analytics & Reporting

• Track, analyze, and report on all marketing campaign performance metrics
• Provide actionable insights and recommendations for continuous improvement
• Monitor competitor marketing activities and industry trends
• Prepare monthly performance reports with ROI analysis and strategic recommendations

Weekly Deliverables

• 1-2 high-quality blog posts or articles focused on recruitment industry topics
• 3-5 strategically planned social media posts across all platforms
• Daily social media engagement and community management activities
• Ongoing paid advertising campaign monitoring and optimization
• Performance tracking and quick-response adjustments to underperforming campaigns

Monthly Deliverables

• Comprehensive content calendar for the upcoming month with strategic themes and topics
• Competitive analysis report identifying market opportunities and threats
• Detailed advertising campaign performance report with ROI analysis
• SEO audit and optimization recommendations
• Strategic recommendations for improving online presence and lead generation

Schedule & Commitment

• Hours: 15-20 hours per week
• Work Arrangement: Remote position with occasional virtual team meetings
• Duration: Part-time, ongoing position with potential for growth

To proceed, please click the link below and select your desired position and click "Apply for Position."

Please note that you only have to submit once. Or you can also send a link of your resume here.

https://www.careers-

Thank you We wish you the best of luck in your application.

Job Type: Part-time

Pay: Php25, Php30,000.00 per month

Expected hours: 20 per week

Benefits:

• Work from home

Application Question(s):

• Internet provider:

Internet speed:

Computer specs:

Headset (Y/N):

Backup plan for power interruptions:

Experience:

• Marketing Automation: Active Campaign: 3 years (Required)
• Google Ads, LinkedIn Campaign Manager: 3 years (Required)
• LinkedIn, Facebook, Twitter (X): 3 years (Required)
• Google Analytics, social media analytics tools: 3 years (Required)
• SEO: Keyword research, on-page, content optimization: 3 years (Required)

Work Location: Remote