Marketing Operations Manager

2 weeks ago

Pasig, National Capital Region, Philippines DILLINGER 1903 Full time ₱400,000 - ₱900,000 per year

Work location: Ortigas, Pasig City

Work type: Full-time

Work schedule: 8PM – 5AM (Night shift) | Monday to Friday

Work setup: Hybrid (2x RTO per week)

Duties & Responsibilities:

  • Create and manage email campaign calendars.
  • Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
  • Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
  • Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
  • Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
  • Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
  • Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
  • Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes.
  • Daily processing of ad hoc operational requests based on specific workflows.
  • Supporting other workflow processes related to requests for data, information, and insights

Qualifications:

  • 2-8 years of relevant work experience or education in digital marketing
  • At least 2 years of experience in email marketing or marketing automation
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Mailchimp, ActiveCampaign) for building drips, segmentation, and nurture workflows.
  • Knowledge of email marketing best practices, including deliverability, segmentation, personalization, and compliance
  • Possesses skills in A/B testing & analytics skills
  • Has understanding in funnel marketing (Familiarity with TOFU, MOFU, BOFU concepts and how to build targeted messaging for each stage)
  • Proficiency in Windows, Microsoft Office Suite; comfortable working in Excel
  • Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
  • Prior experience with a CRM, CMS, or Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
  • Strong communication skills to collaborate with cross-function team and to liaise with international clients.
  • Strong interest in researching and learning new skills and digital systems.

Job Type: Full-time

Pay: Php40, Php90,000.00 per month

Application Question(s):

  • Are you amenable to work in a hybrid setup (2x RTO at Ortigas) and with a night shift schedule?

Education:

  • Bachelor's (Required)

Experience:

  • Marketing automation: 2 years (Required)
  • A/B testing: 2 years (Required)
  • Email marketing: 2 years (Required)

Work Location: In person

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