Digital and Social Media Marketing Specialist

Job Summary:

The Digital Social Media Marketing Executive is responsible for managing and developing our brands social media platforms: Facebook, Instagram and TikTok. He/She will oversee creating captivating content, monitoring users' engagement and implementing the latest digital trends.

Job Duties and Responsibilities:

● Create interesting and captivating content specific for each brand on Facebook, Instagram and TikTok

o Develop visually appealing and engaging posts.

o Customize content for each platform's unique audience.

● Follow the digital guidelines to specific each brand's image.

o Maintain consistency with brand identity.

o Use approved logos, fonts, and styles across all designs.

● Collaborate with our designing team to ensure content for social posts have suitable and

engaging artwork

o Provide briefs and requirements to the design team.

o Review and approve final drafts of visual assets.

● Improve our brands and products awareness through social media campaigns

o Plan and execute thematic campaigns for product launches.

o Track campaign performance and adjust strategies as needed.

● Have knowledge of running digital ads. Ability to plan and schedule social media posts to

optimize the engagement

o Create ad sets and monitor budgets for sponsored posts.

o Schedule posts during peak engagement hours.

● Collaborate with our marketing team for contacting and tracking KOL campaigns

o Identify suitable influencers and negotiate partnerships.

o Track KOL performance metrics and evaluate ROI.

● Answer in a timely manner to all messages and comments received

o Engage with followers to foster a sense of community.

o Escalate critical customer inquiries to the appropriate teams.

● Analyzing and reporting on the effects of publications

o Compile weekly and monthly engagement reports.

o Use analytics tools to measure content effectiveness.

● Adjust the social media strategy depending on reports

o Identify areas of improvement based on data insights.

o Propose new content types or formats to enhance reach.

● Stay up to date on social media and digital marketing trends

o Monitor industry developments and competitor activities.

o Experiment with emerging platforms and tools.

● Act as the primary contact for our marketing activities in the Philippines, ensuring

content and campaigns are tailored to the local market.

o Adapt global campaigns to resonate with local audiences.

o Manage localization of marketing materials.

● Collaborate with local partners, influencers (KOLs), and agencies to expand the reach and

visibility of our brands.

o Establish long-term partnerships with local marketing agencies.

o Leverage partnerships for co-branded events or promotions.

● Develop localized strategies that align with the global vision of the company.

o Balance global brand consistency with local market needs.

o Conduct market research to refine strategies.

● Collaborate with the teams in Vietnam to ensure alignment in strategy and gain

additional support for local campaigns.

o Share performance reports and insights across teams.

o Attend joint strategy meetings to synchronize efforts.

Job Qualifications:

Bachelor or Master's Degree in in Communication, Marketing or related fields

At least 1 year in a similar position or in a Communication/Digital Marketing position

Specific Skills and Competencies:

● Social Media expertise

● Marketing expertise

● Engaging writing style

● Proven knowledge and understanding about paid advertisements for social media

● Creative strategic thinking

● Analytical and reporting skills

● Multi-tasking and flexible

● Proactive and solutions finder

● Passion and knowledge about cosmetics (specially skincare product) and beauty industry

● Knowing software for design is a plus