Performance Marketing Manager

1 day ago

Makati City, National Capital Region, Philippines PHINMA Education Full time ₱500,000 - ₱1,000,000 per year

1 week ago Be among the first 25 applicants

Direct message the job poster from PHINMA EducationCreate and execute a digital media strategy in partnership with the marketing, sales, and content managers. Manage budgets and campaigns across all digital channels (FB, TikTok, YouTube, Search Ads, Website, Hubspot) to drive strong investment returns and efficient customer acquisition costs. Ensure successful optimization for essential KPIs via ads, organic posts & own media channels.

Design and implement testing of digital campaigns regularly to help streamline efforts. Identify and test new channels to meet or exceed critical metrics. Working closely with the rest of the marketing team to share funnel conversion recommendations.Analyze, provide insights, and regularly report on site traffic, revenue, lead generation, acquisition performance, and customer data across multiple online and offline channels utilizing tools such as Google Analytics, etc.

Put tracking mechanisms in place to monitor performance and analytics. Analyze, report, and optimize performance media campaigns across SEM, SEO, and Paid Social. Produce keyword research to identify opportunities for SEO and SEM.Oversee website performance.

QualificationsThe successful candidate should have:Expertise with web analytical tools, including Google Analytics and Google Data Studio. Prior experience in building effective multi-channel marketing strategies, including SEO, social media, and other digital channels. Solid expertise in campaign and channel analysis.

Ample experience/knowledge using Google Analytics. Can leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.Goal-oriented, with excellent communication skills. Curious and a strong problem solver.

Has a heart for the education sector. Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

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