Senior Performance Marketing Specialist

3 weeks ago

Makati City, National Capital Region, Philippines Angkas Full time
Senior Performance Marketing Specialist

The Senior Performance Marketing Specialist will play a crucial role in managing overall performance marketing strategy for demand generation in order to drive conversions in the customer funnel at optimal costs per acquisition.

OverviewWhat you'll be doing
  • Develop and oversee overall performance marketing strategy for existing and new verticals
  • Create and manage social media advertising and paid listings on third party websites and media partners such as Google Ads, Meta, YouTube, Instagram, and TikTok
  • Ensure top organic search ranking positions (SEO & SEM)
  • Manage performance marketing analytics with tools such as Google Analytics to track and measure all marketing campaigns
  • Conduct regular conversion rate optimization and execute A/B tests, user testing to improve conversion rates across the brands\' digital channels and assets
  • Effectively communicate analyses by developing reports or visualization dashboards (demand funnel, budgeting, campaign impact, awareness, events, and strategic KPIs)
  • Work with creative and marketing teams to test strategies and improve on ad performance
Qualifications
  • Bachelor\'s Degree preferably in Marketing, Business Administration, Advertising
  • At least 3 years experience in Performance Marketing
  • Well-versed in Performance Marketing, Google Analytics, Media Ads, SEO, SEM, Paid Search, Affiliate Marketing, Social Media
Benefits
  • Freedom of work
  • Work life balance
  • Free meal and use of gym
  • Opportunities for promotion
  • Multi-cultural and Agile work environment
  • Diversified use of technology
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • IT Services and IT Consulting

We are focusing this description on the Senior Performance Marketing Specialist role and removing extraneous role postings and boilerplate.


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