Performance Marketing Manager

Executive Optical is seeking a Performance Marketing Manager to lead its paid media efforts across digital platforms. This is a unique opportunity to be part of a dynamic team driving growth through strategic, results-focused campaigns in one of the country's most recognized optical brands.

Key Roles and Responsibilities:

1. Strategic Digital Media Planning

2. Develop and oversee the digital media buying strategy across platforms such as Meta Ads (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant channels.

3. Align campaigns with key retail goals (e.g., in-store promotions, product launches, seasonal sales, and e-commerce growth).

1. Budget Management and Media Allocation

2. Create and manage media budgets per campaign or business unit.

3. Allocate ad spend efficiently to maximize ROI and cost-effectiveness (e.g., ROAS, CPA).

1. Campaign Supervision and Execution

2. Oversee the setup, optimization, and performance of paid campaigns.

3. Ensure ads comply with platform policies and internal branding standards.

1. Team Coordination

2. Coordinate closely with creatives, marketing, product, and e-commerce teams to ensure integrated campaigns.

1. Audience Targeting and Optimization

2. Guide the use of custom, lookalike, retargeting, and interest-based audiences.

3. Use data and insights to refine targeting strategies.

1. Data-Driven Campaign Optimization

2. Monitor KPIs such as CTR, CPM, CPC, CPA, and ROAS.

3. Utilize data analysis insights to A/B test creative content, placement, and bidding strategies for ongoing improvement.

1. Platform & Vendor Management

2. Serve as the main point of contact for representatives from advertising platforms such as Meta, Google, and TikTok.

3. Explore new ad features, tools, and betas relevant to retail campaigns.

1. Reporting and Insights Delivery

2. Generate weekly/monthly campaign performance reports.

3. Present strategic insights and actionable recommendations to upper management.

1. Compliance and Governance

2. Ensure all media activities align with digital advertising regulations, brand guidelines, and data privacy policies.

1. Market Trend Awareness

2. Keep yourself informed about the latest trends in digital media, consumer behavior in retail, and the strategies of competitors.

3. Recommend innovations or new channels that could support business growth.

• A Bachelor's degree in Marketing, Communications, Business, or a related field is required.

• 5+ years of experience in digital marketing, ideally within the retail industry.

• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, and internal dashboards).

• Expertise in various ad platforms (Google Ads, Facebook Ads Manager, etc.).
• Understanding of e-commerce business models and retail KPIs.
• Proficiency in Excel/Google Sheets for data manipulation and reporting.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Results-oriented with a proven track record of driving ROI.
• Ability to work in a fast-paced, data-driven environment.

• Flexible Work Schedule—Open and adaptable work hours to support work-life balance
• Paid COVID-19 Quarantine Leave—Annual entitlement for health-related quarantine with pay
• Complimentary Eye Check-Up—Free annual vision screening
• Sick and Vacation Leave—Convertible to cash if unused by year-end
• Health Insurance Coverage—Comprehensive medical benefits
• Life Insurance—Financial protection for you and your beneficiaries
• Annual Merit Increase—Performance-based salary adjustment
• Emergency Loan Access—Quick financial assistance in urgent situations
• Product Discounts—Special pricing on company products, extended to immediate family members
• Government-Mandated Benefits—Full compliance with all statutory benefits (e.g., SSS, PhilHealth, Pag-IBIG)