Performance Marketing Analyst

3 weeks ago

Makati City, National Capital Region, Philippines Etaily Full time

Principal Duties & Responsibilities

The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for our client's e-commerce stores to drive quality traffic and conversion & report results on a weekly and monthly basis.

Job Responsibilities:

Brand Management
  • Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.

Planning & Target Achievement

  • Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients' objectives.
  • Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned with the stores' goals and objectives.
  • Create the brand's monthly media plan based on budget and planned campaigns.
  • Issue quarterly cost estimates to document the budget to be used and make sure the client is aware of the investment

Implementation & Reporting

  • Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance.
  • Present analysis and recommendations to key stakeholders both client-side and internally
  • Ensure that regular reviews are carried out with clients to ensure that their needs are being met and that excellent customer service is achieved and develop future improvements/services for the customers.
Key Qualifications
  • 0-1 year experience as a performance marketing analyst in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted.
  • Proficient in hands-on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions.
  • Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite.
  • Proactive and have a problem-solving attitude.
  • Client-facing abilities.
  • Analytical, data-driven mindset.
  • Self-starter with high interpersonal skills.
*This role has a HYBRID work setup
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