Senior Performance Marketing Specialist

1 day ago

Makati City, National Capital Region, Philippines Angkas Full time ₱1,200,000 - ₱3,600,000 per year

The Senior Performance Marketing Specialist will play a crucial role in managing overall performance marketing strategy for demand generation in order to drive conversions in the customer funnel at optimal costs per acquisition.

What you'll be doing:

  • Develop and oversee overall performance marketing strategy for existing and new verticals
  • Create and manage social media advertising and paid listings on third party websites and media partners such as, but not limited to, Google Ads, Meta, Youtube, Instagram, and Tiktok
  • Ensure top organic search ranking positions (SEO & SEM)
  • Manage performance marketing analytics with the help of analytics tools such as Google Analytics to track and measure all marketing campaigns
  • Conduct regular conversion rate optimisation and execute A/B tests, user testing to improve conversion rates across the brands' digital channels and assets
  • Effectively communicate analyses by developing reports or visualization dashboards (demand funnel, budgeting, campaign impact, awareness, events, and strategic KPIs)
  • Work with creative and marketing teams to test strategies and improve on ad performance
Requirements
  • Bachelor's Degree preferably in Marketing, Business Administration, Advertising
  • At least 3 years experience in Performance Marketing profession
  • Well-versed in Performance Marketing, Google Analytics, Meda Ads, SEO, SEM, Paid Search, Affiliate Marketing, Social Media
Benefits

Why join Angkas?

  • Freedom of work
  • Work life balance
  • Free meal and use of gym
  • Opportunities for promotion
  • Multi-cultural and Agile work environment
  • Diversified use of technology

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