Digital Marketing Specialist

2 days ago

Manila, National Capital Region, Philippines Clay Creative Studio Full time ₱1,200,000 - ₱2,400,000 per year

Digital Marketing Specialist

The Customer Engagement Specialist is responsible for supporting digital product marketing initiatives in Global Product Group Grid and Power Quality Solutions and Service (GPG GPQSS) within the Global Business Unit Grid Integration (BU GI). This position will report to Global Product Marketing Lead, GPG GPQSS who is located in India.

Responsibilities:

  • Work in complete alignment with GPG Product Marketing vision and strategy
  • Develop, coordinate and implement social media marketing campaigns
  • Coordinate and support the implementation of marketing automation strategy for marketing campaigns.
  • Reporting of marketing campaigns within the GPG
  • Video production for product videos, success case and other marketing activities. Liaise with agencies across the globe to produce the videos
  • Provide support for events with digital assets like videos, flyers, apps
  • Implement updates on the product webpages and the intranet based on strategy. This includes enhancements, integration of other tools, processes, etc. with the objective of increasing the effectiveness and improving its usability to better accommodate customer and market needs.
  • Regular update of content on the product marketing page on the intranet to increase internal information flow, awareness of business activities and dialogue within the organization.

Qualifications:

  • Work experience of 5 years in digital marketing or marcom field.
  • Diploma or Bachelor's Degree in Marketing/ Communications, Business administration, or other relevant/ related discipline
  • Business fluency in English with strong writing skills
  • Proficient in MS Office
  • Amenable to work on a 3-month contract to start.
  • Web knowledge – At least 3 years of CMS experience: (Web usability, analytics, SEO, etc.).
  • Understanding of the B2B business and its aims.
  • Knowledge of marketing automation tools like Eloqua.
  • A thorough knowledge of Search Engine Optimization (SEO) techniques, Google analytics (adobe analytics), digital ads knowledge (social media and google ads)
  • A thorough knowledge of managing campaigns on Linkedin, Facebook and other relevant social media channels
  • Knowledge of graphic design, image and video editing applications e.g Photoshop, InDesign
  • Expertise in video production and edition
  • Knowledge of HTML helpful but not required.

Personal traits:

  • Top-notch organizational skills and project management experience
  • Ability to effectively interact across teams and functions, comfortable working in a diverse, flexible, dynamic and global environment
  • Entrepreneurial mindset that requires minimal supervision
  • Able to shift from process-driven roles to creative deliverables
  • Has the ambition to grow as a holistic business marketing professional

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