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Digital Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines C&E Publishing, Inc. Full time

About the Role

We are seeking a dynamic Digital Marketing Specialist to lead and execute all digital marketing initiatives, including SEO/SEM, email marketing, social media, and display advertising. This role also involves managing and maintaining the organization's website, ensuring content is current, engaging, and optimized for search engines.

Key Responsibilities

  • Develop and manage engaging content across digital platforms.
  • Analyze and report campaign performance using tools like Hootsuite and platform analytics.
  • Lead the strategy and daily operations of social media channels.
  • Collaborate with designers, copywriters, and external agencies to ensure brand consistency and campaign effectiveness.
  • Monitor and manage online reputation, responding to comments and reviews appropriately.
  • Stay informed on emerging digital marketing trends and best practices.
  • Build and maintain a pipeline of Key Opinion Leaders (KOLs) for campaign partnerships.
  • Coordinate with KOLs to ensure successful project execution.
  • Audit and guide sales team social media accounts to align with brand standards.
  • Organize and maintain a centralized repository of social media content assets.
  • Proficiency in digital marketing platforms (e.g., Google Ads, Meta Business Center).
  • Experience with SEO/SEM, Hootsuite, website and social media analytics tools (e.g., Google Analytics, Google Search Console).