Social Media Marketing Manager
2 weeks ago
We're looking for a Social Marketing Manger who will drive brand growth, strengthen market positioning, and lead integrated campaigns for a leading player in the home improvement and lifestyle retail industry.
Key Responsibilities:
- Develop and Implement Marketing Strategy: Create and execute comprehensive marketing plans that align with business goals, driving growth and brand awareness.
- Own Content Calendar: Lead the planning and execution of monthly content calendars across digital, social, and offline channels.
- Strengthen Brand Positioning: Ensure consistent brand messaging and visual identity across all marketing touchpoints.
- Lead Creative Collaboration: Work closely with outsourced creatives, designers, and copywriters to produce high-quality, on-brand materials.
- Execute Campaigns: Manage integrated marketing campaigns, including product launches, seasonal promotions, and special initiatives.
- Analyze and Optimize Performance: Monitor key metrics, prepare reports, and refine strategies to maximize ROI and engagement.
- Cross-Functional Partnership: Collaborate with sales, product, and operations teams to ensure marketing efforts drive revenue and enhance customer experience.
- Project & Budget Management: Oversee multiple concurrent campaigns, manage budgets, and ensure timely deliverables.
- Market Insight: Stay ahead of trends, competitor activities, and emerging tools to identify new opportunities.
- Team Leadership: Mentor and inspire the marketing team, fostering creativity, collaboration, and excellence.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- At least 5 years of experience in marketing, branding, or related roles—preferably in retail, lifestyle, or home improvement industries.
- Proven background in content strategy and storytelling across multiple channels.
- Strong understanding of brand positioning and customer segmentation.
- Experience leading and collaborating with outsourced creatives and marketing vendors.
Job Types: Full-time, Permanent
Benefits:
- Additional leave
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Work Location: In person
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