Senior Trade Marketing Associate

1 week ago

Manila, National Capital Region, Philippines Maya Full time

Overview:

The
Senior Trade Marketing Associate
is a dynamic and results-oriented role responsible for driving transaction growth and brand presence within the micro-SME segment. The role is expected to lead the revamp of existing satellite retail stores, identify new trade program opportunities, and execute on-ground initiatives to increase transactions across various verticals, specifically targeting high-footfall retail centers that serve the financially underserved mass market.

What you will do:

  • Lead the revamp & optimization of existing & new Maya Center retail stores to enhance their operational effectiveness and brand visibility.
  • Spearhead the planning, implementation, and management of trade activation programs tailored for the mSME segment.
  • Identify and develop new opportunities for retailer trade programs that drive merchant acquisition and transaction volume.
  • Analyze Performance and Manage Budget: Use data to track results, identify improvements, and support future planning while ensuring budget control.
  • Drive the achievement of visibility program targets through efficient & timely execution of merchandising initiatives for the mSME segments.
  • Oversee the Roll out of mSME merchandising activities (Maya Center, POS Cashout, Cebuana Lhuillier & other upcoming use cases within timelines).
  • Work closely with teams like Procurement, Finance, and Accounting to ensure seamless trade operations.
  • Ensure that each vendor is able to deliver the services on-time & correct merchandising and training across target store locations are properly executed.

What we are looking for:

  • Degree in Business Administration, Marketing, Management, or related fields
  • Proven experience in trade marketing, on-ground activation, or business development, with a focus on the mSME or retail sector
  • Experience working with the lower-income consumer segment is a strong plus

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