
sales marketing head- mercedes benz
4 days ago
DUTIES AND RESPONSIBILITIES
A. STRATEGY DEVELOPMENT
Creating and implementing comprehensive marketing strategies aligned with overall business objectives.
B. CONTENT STRATEGY AND CREATION
Developing and overseeing the creation of high-quality, informative content such as blog posts, white papers, case studies, webinars, and other resources.
C. SEARCH ENGINE OPTIMIZATION
Implementing SEO best practices to improve the visibility of company websites and content in search engine results.
D. DEMAND GENERATION
Developing and executing campaigns to generate leads and nurture prospects through various channels, including email marketing, social media, and paid advertising.
E. MARKETING ANALYTICS AND REPORTING
Tracking key marketing metrics, analyzing campaign performance, and providing regular reports to management on ROI and other key indicators.
F. BUDGET MANAGEMENT
Managing the marketing budget effectively and efficiently, allocating resources to maximize impact
G. TEAM MANAGEMENT
Leading and monitoring a team of marketing professionals, providing guidance, support, and training.
H. COLLABORATION
Working closely with Sales, product development, and other departments to ensure alignment and Maximize marketing effectiveness.
I. STAYING CURRENT
Keeping abreast of industry trends, emerging technologies, and best practices in information marketing
JOB SPECIFICATION
- BACHELOR'S DEGREE IN MARKETING COMMUNICATIONS, JOURNALISM, OR A RELATED FIELD IS TYPICALLY REQUIRED. AN MBA OR A MASTER'S DEGREE IN A RELEVANT FIELD IS A PLUS
- 5 TO 10 YEARS OF EXPERIENCE IN MARKETING, WITH A SIGNIFICANT PORTION DEDICATED TO INFORMATION-CENTRIC MARKETING STARTEGIES.
-EXPERIENCE IN AUTOMOTIVE INDUSTRY IS PREFERRED.
-EXPERIENCE IN MANAGING A TEAM
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