Product Marketing Head

2 weeks ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

Professional Experience:

  • Minimum of 10 years of progressive experience in product marketing or category management, preferably in HVAC, appliances, or consumer electronics

  • At least 3–5 years in a leadership or team management role

  • Proven track record of launching, managing, and growing product lines with measurable business impact

  • Strong background in cross-functional collaboration and stakeholder engagement

  • Experience in both upstream (strategy, R&D, roadmap) and downstream (GTM, campaigns, sales enablement) marketing

Functional Competencies

  • Strategic product planning and lifecycle management

  • Team leadership and people development

  • Market segmentation and value proposition design

  • Portfolio management and rationalization

  • Product messaging and sales enablement

  • Cross-functional and commercial alignment

  • Business acumen and decision-making

Technical Skills

  • Proficient in product management and analytics tools (e.g., Power BI, Tableau, MS Excel)

  • Familiarity with CRM and campaign platforms (e.g., Salesforce, HubSpot)

  • Experience with marketing research tools and methodologies

  • Comfortable working with engineering or technical teams in translating features to benefits

Systems & Applications

  • Graphic Design/Media Tools

  • MS Office

  • Marketing Platforms

Key Responsibilities:

Product Strategy and Portfolio Management

  • Lead the overall product marketing strategy for HVAC and WRAC, including product roadmaps, value propositions, and lifecycle plans
  • Evaluate and optimize the product portfolio based on performance, market demand, and profitability
  • Guide pricing strategy, product differentiation, and positioning across segments and channels

Go-To-Market Strategy and Execution

  • Oversee the creation and execution of go-to-market strategies for new product launches, refreshes, and category campaigns
  • Coordinate across departments to align product availability, pricing, promotions, and communications
  • Approve key GTM elements: launch timeline, messaging, collateral, and channel rollout plans

Market Intelligence and Commercial Insight

  • Lead efforts in market trend monitoring, customer behavior research, and competitive analysis
  • Translate insights into strategic opportunities and product planning inputs
  • Present findings and strategic recommendations to executive leadership

Business Performance Tracking and Optimization

  • Oversee product performance through key metrics such as sell-in/sell-out, market share, margin, and customer feedback
  • Identify gaps and opportunities in product execution, pricing, or messaging
  • Adjust plans based on performance trends and business goals

Cross-functional Leadership and Alignment

  • Act as the primary liaison between Product Marketing and functions such as R&D, Sales, Brand, and Supply Chain
  • Champion cross-functional planning, alignment, and prioritization

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