Head of CRO

Location:
Remote (Philippines candidates only)

Type:
Full-time

About Cyber Tools

Cyber Tools is on a mission to revolutionize the world of tools — blending innovation, performance, and storytelling to build one of the biggest power tool brands in the world.

We're not just selling products — we're building a movement. We're looking for a
Head of CRO
who can turn traffic into conversions and browsers into believers.

Our mission? To create
the
Biggest Tools Company, Biggest Tv Show and the Biggest Castle in the world by blending great products, storytelling, and direct-response marketing.

What You'll Do

As the
Head of CRO
, you'll lead strategy and execution for optimizing conversion across all of our customer touchpoints — landing pages, advertorials, checkout flows, and email funnels.

You'll combine creative copywriting with analytical experimentation to identify what truly drives results.

You will:

• Own the end-to-end CRO roadmap for Cyber Tools' DTC funnels and eCommerce sites.
• Create, test, and iterate on
  landing page copy
  , layouts, and hooks that increase CVR and AOV.
• Design and run
  A/B and multivariate tests
  using tools like Convert.
• Analyze funnel performance and user behavior to find conversion leaks and opportunities.
• Collaborate closely with designers, media buyers, and content teams to bring high-impact experiments to life.
• Develop hypotheses based on consumer psychology and direct-response marketing principles.
• Optimize messaging hierarchy, product storytelling, and visual elements to maximize clarity and desire.
• Build dashboards and reporting for continuous learning and scaling what works.

What You Bring

• 3+ years experience in
  CRO or eCommerce growth
  , ideally for DTC or Amazon brands.
• Proven success running
  data-driven A/B tests
  that moved key metrics.
• Strong
  copywriting chops
  — you know how to sell with words, not just test buttons.
• Deep understanding of
  consumer psychology
  and direct-response marketing.
• Proficiency with analytics and testing tools (GA4, Mircosoft Clarity or Hotjar, etc.).
• Comfort working in a fast-paced, experimental environment.
• A growth mindset — analytical, creative, and relentless about results.

Why Join Cyber Tools?

• Be part of a brand with a bold creative vision and global reach.
• Work remotely with a world-class team driven by innovation and performance.
• Have direct impact — your insights shape product launches, ads, and customer experience.
• Competitive compensation + growth opportunities.

How to Apply

Send your resume + a short loom video with

1. Share
   a test or campaign you ran that significantly boosted conversions
2. Do a super fast review of
   
   and let me know what you want to test first.