Marketing Officer

2 weeks ago

Makati City, National Capital Region, Philippines StorageMart Full time ₱900,000 - ₱1,200,000 per year

DUTIES & RESPONSIBILITIES

  • Develop strategy with clear marketing objectives and KPIs for the company.
  • Plan and control the digital marketing spend by allocating budgets to different channels for target market expansion.
  • Develop and execute social media marketing campaigns to convert and retain customers.
  • Identify and evaluate digital marketing campaign opportunities in sem through SEO to generate new leads and maximize the return on investment.
  • Develop new customer acquisition programs that would drive traffic to the website and social media and achieve returns on Ad spend (ROAS).
  • Monitor, analyze, and report social media analytics, budgets, campaign performances, and ROAS to the management with actionable recommendations.
  • Analyze the result and effectiveness of SEM campaigns with the help of an external agency to deliver actionable insights and recommendations on the most effective digital formats and investment.
  • Develop the corporate brand identity of the company to build customer loyalty and establish brand engagement.
  • Collaborate with company departments on new and innovative growth strategies to ensure campaigns meet organizational goals.
  • Establish collaboration with influencers who can drive orders, spread positive word of mouth, and increase overall brand reach and engagement for lead generation.
  • Create and handle contract negotiations with influencers, ensure clear scope of work, to ensure alignment on timeline and deliverables.
  • Develop a long-term strategy on how to grow influencer marketing as an acquisition channel for market expansion.
  • Monitor, analyze, and prepare reports on influencers' results, studying quantitative/qualitative metrics as they contribute to the development of the company.
  • Manage e-commerce seller centers to ensure smooth operation.
  • Develop and manage e-commerce promos, campaigns, and discount schemes for improvement and sales growth.
  • Oversee the customer purchase transactions, with regard to pricing and fulfillment, order tracking, customer notifications, and order processing and payment with the help of the sales department.

MINIMUM QUALIFICATION

  • Bachelor's degree in Marketing
  • With 3 to 5 years work experience in a related field.
  • Strong project management skills, and analytic skills, innovative, adaptive, and willing to learn, written and oral communication skills, and sharp attention to detail.
  • Bachelor's degree in Business Management / Communication
  • Fundamentals of Digital Marketing - Google digital garage

Job Type: Full-time

Benefits:

  • Company events
  • Health insurance
  • Opportunities for promotion
  • Paid training

Work Location: In person

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