Marketing Delivery Officer

2 weeks ago

Makati City, National Capital Region, Philippines The Bistro Group Full time ₱1 - ₱2 per year

Job Description: Marketing Officer (Restaurant Delivery)

Overview:

The Marketing Officer for *The Bistro Group's delivery* is responsible for developing and executing marketing strategies that enhance the restaurant's delivery services, drive customer engagement, and increase sales. This role requires a strong understanding of digital marketing, customer behavior, and the food delivery landscape.

Key Responsibilities:

  1. Strategy Development:

  2. Create and implement comprehensive marketing plans focused on promoting delivery services for *Bistrodelivers, Foodpanda, and GrabFood*.

  3. Analyze market trends and competitor strategies to identify opportunities for growth.

  4. Digital Marketing:

  5. Manage online marketing campaigns for *Bistrodelivers*, including social media, email marketing, and pay-per-click advertising.

  6. Optimize the *Bistrodelivers website and delivery platform* for user experience and conversion.

  7. Customer Engagement:

  8. Develop promotions to retain existing customers and attract new ones for Bistrodelivers.

  9. Monitor customer feedback and address concerns to enhance service quality.

  10. Collaboration:

  11. Work closely with the operations team to ensure efficient delivery processes and high-quality service.

  12. Collaborate with *Foodpanda and GrabFood* to optimize partnerships and enhance visibility.

  13. Analytics and Reporting:

  14. Track and analyze the performance of marketing initiatives using KPIs and metrics.

  15. Prepare reports on sales performance, customer engagement, and campaign effectiveness.

  16. Content Creation:

  17. Develop engaging content for marketing materials, social media posts, and promotional campaigns.

  18. Ensure brand consistency across all marketing channels.

Qualifications:

-Education:Bachelor's degree in Marketing, Business Administration, or a related field.

  • Experience:

  • 2-4 years of experience in marketing, preferably in the food or restaurant industry.

  • Proven track record of managing successful marketing campaigns.

  • Skills:

  • Strong understanding of digital marketing tools and strategies.

  • Excellent communication and interpersonal skills.

  • Proficiency in data analysis and using analytics tools (e.g., Google Analytics).

  • Creative thinking and problem-solving abilities

  • Personal Attributes:

  • Ability to work independently and as part of a team.

  • Strong organizational skills and attention to detail.

  • Passion for the food industry and understanding of customer preferences.

This role is essential for driving the success of *The Bistro Group's delivery* services and requires a blend of creativity, analytical skills, and a customer-centric approach.

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