Marketing Officer
2 weeks ago
Job Summary:
Will be responsible for developing and implementing marketing strategies and campaigns to promote the company's products and businesses. Key responsibilities include conducting market research, creating marketing materials, managing promotional events, analyzing campaign performance, and collaborating with cross-functional teams. This role often involves digital marketing, social media management, budget tracking, and reporting to senior management. Key responsibilities
Duties and Responsibilities:
- Develop and implement comprehensive marketing plans and campaigns to achieve business goals
- Conduct research and analyze market trends, competitor activities, and customer needs to identify opportunities
- Create and manage marketing campaigns across various channels, including digital, social media, email, and print
- Develop and produce engaging content for marketing materials such as websites, blogs, social media, and advertisements
- Coordinate and organize events, trade shows, and other promotional activities
- Track, measure, and analyze the performance of marketing campaigns using data and analytics to optimize effectiveness and ROI
- Work with cross-functional teams, such as sales and product development, to ensure marketing efforts align with overall business objectives
- Develop and manage marketing budgets and expenditures effectively.
- Prepare and present regular reports on marketing performance and campaign results to senior management
- Build and maintain strong relationships with external vendors, agencies, and media
- Ensure brand consistency across all marketing channels and materials
Job Types: Full-time, Permanent
Work Location: In person
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